Key Takeaways
Strategy Inc. has become synonymous with one thing: ultra-leveraged Bitcoin accumulation. What began in 2020 as a treasury hedge under the leadership of Executive Chairman Michael Saylor has evolved into one of the most aggressive Bitcoin-backed financial structures globally.
As of December 2025, Strategy holds 650,000 BTC, representing more than 3% of the entire Bitcoin supply, acquired through a steady stream of equity and debt sales.
But a quiet shift in late November has sparked a wave of market anxiety. For the first time, Strategy’s leadership acknowledged a scenario where the company might sell Bitcoin to meet its obligations. For a company whose identity is built around “never selling,” the admission was seismic.
With critics calling the company a “leveraged pyramid” and supporters praising it as a visionary digital-asset treasury, the question now hangs over markets: Is Strategy a revolutionary Bitcoin corporation—or a debt-fueled Ponzi waiting to collapse?
This educational deep dive breaks down the mechanics behind Strategy’s model, the controversy over its sustainability, and the significance of its new willingness to sell BTC.
Since 2020, Strategy has employed a primary lever to build its massive Bitcoin war chest: raising capital to purchase Bitcoin, issuing additional securities, and acquiring more Bitcoin.
In 2025 alone, Strategy raised approximately $20 billion through the issuance of newly issued common stock and a series of high-yield perpetual preferred shares. The company describes its strategy as “strategically accumulating Bitcoin using equity and debt financings.”

As of Dec. 1, 2025, Strategy held 650,000 BTC with a cost basis of roughly $50 billion. The company’s enterprise value hovers around $66 billion, backed by approximately $71 billion in Bitcoin collateral. In effect, Strategy operates like:
As long as the stock trades above the value of its Bitcoin holdings, Strategy can issue shares at a premium and use the proceeds to buy more BTC. This is why a metric called mNAV (Market Net Asset Value) has become central to Strategy’s survival.
The financial newsletter The Kobeissi Letter noted that Strategy now holds approximately $55 billion worth of Bitcoin, offset by $8 billion in debt and roughly $1.4 billion in cash reserves. Despite those impressive figures, the company’s market capitalization stands at just $45 billion, implying that investors are pricing in a substantial level of risk.
In effect, the market is valuing MicroStrategy at less than the net worth of its Bitcoin holdings — a striking signal of skepticism toward the company’s highly leveraged crypto strategy.
Before diving into the controversy surrounding Strategy’s liquidity risks, it’s essential to understand the metric at the center of the debate: mNAV, or market Net Asset Value. This single number determines whether Strategy can continue its aggressive Bitcoin-acquisition model, or whether the company may eventually be forced to sell the very asset it built its identity around
As volatility rises and investor confidence wavers, mNAV has become the pressure gauge everyone is watching.

mNAV = Strategy’s market cap ÷ value of its Bitcoin holdings
This ratio is the lifeblood of Strategy’s business model. When mNAV is high, the company can easily raise new capital through stock or preferred issuances to buy more Bitcoin. But when mNAV falls toward 1, or worse, below it, the entire engine breaks down.
As of December 2025, Strategy’s mNAV has slipped to 0.9-1.0, meaning:
Analysts warn that mNAV “nearly vanished” in late 2025 for the first time in almost two years. If it drops further, some believe it could activate what they’re calling “the kill-switch scenario,” where Bitcoin sales become mathematically unavoidable.
For years, Saylor’s mantra was absolute: “We will never sell our Bitcoin.”
But on Nov. 29, 2025, CEO Phong Le quietly introduced a new possibility during an interview: if Strategy’s market cap falls below its Bitcoin value and the company cannot raise capital, it may sell high-basis Bitcoin to fund preferred dividends.
The company reinforced this message with a Dec. 1 announcement of a $1.44 billion USD reserve, created from stock sales, to cover 21 months of preferred dividends.
This move signals three major shifts:
As mNAV approached parity and news of possible BTC sales spread, long-time critics became louder.
Schiff called Strategy’s model “fraudulent” and compared it to a pyramid scheme, arguing:
Additionally, in Schiff’s view, the firm’s decision to sell stock not to buy more Bitcoin, but to raise U.S. dollars to cover interest and dividend payments, signals the collapse of its narrative. He argues that Strategy’s entire model, using equity and debt financing to maintain its Bitcoin position, has finally buckled under its own weight.

“This is the beginning of the end,” Schiff has said, contending that the stock is broken, the business model unsustainable, and Michael Saylor’s strategy a form of financial sleight of hand. To Schiff, this isn’t innovation but illusion: a company propped up by hype and leverage, now forced to turn back to the fiat system it once scorned.
McClintic warned Strategy is: “A financial pyramid that feeds on itself.”
He said lenders are “asking to fail” because the model only works if Bitcoin continues to rise.
For critics, the admission that BTC might be sold is not a prudent backup plan; it’s validation that the model is unstable.

On the other side are analysts, crypto maximalists, and institutional investors who see Strategy as a pioneering digital-asset treasury.
Benchmark maintained a Buy rating with a target of $705, arguing:
Based on recent TipRanks data:
Veteran investor Bill Miller has accumulated preferred shares, stating that Strategy created a structure appealing to diverse investor profiles.
Bitcoin advocates often argue:
Supporters view Strategy as the “Berkshire Hathaway of Bitcoin” and Saylor as the first CEO to build a corporate balance sheet around digital gold.
Strategy’s price action reflects its leveraged relationship with Bitcoin:

Here’s a rough 2025 timeline of Strategy (ticker MSTR), summarizing major stock-price moves from January through November (with December’s early info), and key events.
| Month (2025) | Approx. Closing Price (USD) | Notes |
| January | 334.79 | Strong start to the year; optimism around Bitcoin accumulation. |
| February | 255.43 | Sharp dip from January; volatility increases as crypto market softens. |
| March | 288.27 | Partial rebound as investor sentiment stabilizes. |
| April | 380.11 | Strong rally driven by renewed optimism and Bitcoin price strength. |
| May | 369.06 | Minor pullback but stock remains elevated. |
| June | 404.23 | Year-to-date high; market bullish on MicroStrategy’s Bitcoin holdings. |
| July | 401.86 | Stability near peak levels; confidence in strategy continues. |
| August | 334.41 | Noticeable correction as broader crypto sentiment turns cautious. |
| September | 322.21 | Gradual decline continues amid market uncertainty. |
| October | 269.51 | Steep drop; pressure builds from macro factors and Bitcoin weakness. |
| November | 175–177 | Significant sell-off; investors price in heightened risk. |
| December (early) | 52-week range shows a low near $166.01 and high near $457.22 (though peak was early 2024) | Shares near yearly lows; market remains wary of leverage and volatility. |
This divergence highlights the mNAV collapse. When the premium is gone, the stock behaves like: Bitcoin × leverage × investor fear.
Preferred shares tell a similar story: yields spiked to 10-15% while prices slid to multi-year lows, showing investor uncertainty about the sustainability of payouts.
Let’s first understand what a ponzi scheme is.
A ponzi scheme has three defining traits:
Critics argue Strategy exhibits #2 and #3, since:
But Strategy lacks the key ingredient of a Ponzi:
A more accurate label is: A hyper-leveraged Bitcoin holding company with ETF-like characteristics.
So Strategy’s model is risky, but not necessarily fraudulent.
The company now faces its most vulnerable moment since 2021:
If Bitcoin rebounds, Strategy could soar again.
But if Bitcoin stagnates, or worse, crashes, Strategy may be forced to:
Any of these would shatter the narrative Saylor spent years building.
So, is Strategy a Ponzi? The answer is more nuanced.
For investors, Strategy is not “safe Bitcoin exposure”; it’s leveraged Bitcoin with corporate debt attached.
And now that the company has admitted it might sell BTC, the myth of invincibility has broken.
Whether Strategy becomes a legendary success or a cautionary tale depends on one thing: Bitcoin’s next move.
Strategy Inc. is a publicly traded company that has made Bitcoin its primary treasury asset. Since 2020, it has raised capital through stock and high-yield preferred shares to purchase Bitcoin, effectively giving investors exposure to BTC via a regulated corporate structure. mNAV, or market Net Asset Value, is the ratio of Strategy’s market capitalization to the value of its Bitcoin holdings. An mNAV above 1 indicates the company trades at a premium to its Bitcoin, allowing it to raise capital to buy more BTC. An mNAV below 1 signals risk, as the market values the company less than its crypto holdings, potentially forcing BTC sales to meet obligations. In November 2025, CEO Phong Le said that if Strategy’s market cap falls below its Bitcoin value and the company cannot raise new capital, it may sell high-basis Bitcoin to cover preferred dividends. This marks a shift from Michael Saylor’s long-standing “never sell” policy and reflects a focus on liquidity and risk management. Critics have called it “Ponzi-like” because it relies on new capital inflows to fund Bitcoin purchases and preferred dividends. However, Strategy fully discloses its financing methods and holds real Bitcoin assets, so it does not meet the legal definition of a Ponzi scheme. It is better described as a hyper-leveraged Bitcoin holding company.