Twitch Will Sink If They Expect People Like Dr DisRespect to Carry Them

Dr DisRespect is a big streamer, and his new deal might keep some viewers on Twitch. But until they fix their platform, Twitch won't be able to keep up with competitors like YouTube and Mixer for very long.
Posted in: GamingOp-ed
Published:
March 13, 2020 1:09 AM UTC
  • Streamer Dr DisRespect has signed a multi-year deal with Twitch to stay with the platform.
  • This is the latest blow struck in the ongoing streaming wars between YouTube, Mixer, and Twitch.
  • Twitch will have to fix some underlying issues if they hope to stay on top.

The streaming wars are heating up. YouTube has been shoring up its streaming game by luring talent away from Twitch. Meanwhile, Amazon’s streaming service has been trying to do the same, recently making a deal with streamer Dr DisRespect.

While the new acquisitions will be a boon for Twitch, it’s unlikely that these streamers can keep the site running on their own. At some point, Twitch is going to have to fix their broken policy enforcement.

Dr DisRespect will be able to keep some people on Twitch, but he can’t keep Twitch from sabotaging itself. | Source: Twitter

Dr DisRespect Is Popular, but Twitch Will Need More Than Talent to Stay on Top

Twitch has been hemorrhaging streamers for a while. They lost Ninja, arguably the biggest streamer in the world. He, along with many other big streamers, made the move over to Microsoft’s competing platform Mixer.

Dr DisRespect might help to fill that void, but he isn’t going to fix Twitch’s underlying problems. If they want to stay relevant, Amazon needs to look into sorting out how they interact with their streamers.

They’re building a bad reputation for banning streamers, even ones who have correctly followed their rules. If they keep it up, their business could end up suffering. New talent will be less likely to risk launching a career on their platform.

Message to Twitch: Adapt or Become Irrelevant

The strategy of keeping big names around with exclusivity might work in the short term. Fans of Dr DisResepct will continue to come to Twitch to watch him. But, it’s common for streamers and YouTubers to suffer from burnout.

Without a constant influx of new streamers, Twitch will not be able to maintain its current numbers. As streamers cycle out of popularity, take breaks for their health or quit altogether, they won’t be able to replace them.

I’m sure that this Dr DisRespect deal will secure Twitch’s position in the streaming war for now. But, as YouTube and Mixer continue to grow their services, that position is becoming more precarious.

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.

 

Aaron Weaver edited this article for CCN.com. If you see a breach of our Code of Ethics or Rights and Duties of the Editor or find a factual, spelling, or grammar error, please contact us.

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William Worrall @mizushinzui

William Worrall is a professional writer based out of the UK who has been writing about video and tabletop games for over a decade and has covered industry events such as EGX and UKGE. Visit his website, contact him at william.worrall@ccn.com, or see his LinkedIn profile here.

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