Posted in: Op-edGaming News
Published:
March 30, 2020 11:26 PM UTC

Pokemon Go Is Making Money the Right Way During this Pandemic

Pokemon Go has just seen a massive spike in revenue despite the coronavirus, all without having to put their players or staff in danger. Companies like GameStop could learn a thing or two here.
  • Niantic’s Pokemon Go has seen a considerable revenue spike despite the ongoing coronavirus pandemic.
  • This is mostly thanks to Niantic carefully changing the game to make at-home playing of the game viable.
  • Other companies should learn from these changes.

There are some unscrupulous companies out there. Places like GameStop are doing some shady stuff to try and make money during the global coronavirus pandemic. Then there are companies like Niantic, which is making money from Pokemon Go without losing their souls.

 

Despite being outdoor-focused, Pokemon Go has found a way to profit without encouraging players to break the lockdown rules. | Source: Pokemon Go

Pokemon Go has received several changes to make it easier to play indoors. More changes are coming, and Niantic has had their best week of the year, despite everyone being trapped indoors.

If Niantic can keep their revenue up without encouraging the spread of the virus, what’s everyone else doing wrong?

Making Pokemon Go Playable Indoors Was the Best Possible Move

When countries started entering lockdown, Pokemon Go’s future was thrown into question. How could a game which requires people to go outside survive when everyone was locked inside?

They simply changed how the game works. When the pandemic first hit, Niantic made some pretty severe changes. First, they gave a free gift to players, which allowed them to attract Pokemon. Then, they massively reduced the amount of walking required to earn rewards.

Now they’re going even further. Soon it’ll be possible for the app to track you walking around inside. You’ll be able to count steps without leaving your home, making it possible to play the game as usual. You’ll also be able to participate in raid events.

Embracing These Challenges Has Made the Game Stronger

All of these changes have resulted in a fantastic week Pokemon Go. Revenue has spiked. The past week has accounted for 13% of the entire year, so far. This sort of growth should have been impossible, but Niantic has pulled it off.

Other companies need to follow this lead, rather than endangering their employees and customers like GameStop.

Hopefully, Pokemon Go’s revenue spike will make other companies think twice about how they’re running their businesses. If a game built around going outside can change, why can’t others?

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.

This article was edited by Aaron Weaver.

William Worrall @mizushinzui

William Worrall is a professional writer based out of the UK who has been writing about video and tabletop games for over a decade and has covered industry events such as EGX and UKGE. Contact him at: william.worrall@ccn.com

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