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Bitcoin Mania Peaks as Google Searches Soar Following SEC’s ETF Approvals

Last Updated January 20, 2024 9:12 AM
Teuta Franjkovic
Last Updated January 20, 2024 9:12 AM

Key Takeaways

  • Bitcoin search popularity soared in the second week of January 2024, reaching its highest point ever.
  • Interest in BTC halving also spiked but then declined after the ETF approvals.
  • The recent Bitcoin popularity surge highlights the crypto’s expanding influence in FinTech, and economic freedom.

During the week from January 7 to 14, 2024, Google Trends data  indicated that the search term ‘Bitcoin’ reached its highest interest score of 100.

An analysis of the three-month trends  leading up to this shows a spike in interest on January 11.

BTC Focus Shifts to Reward Halving

The surge in curiosity coincided with a significant development in the cryptocurrency industry. The United States Securities and Exchange Commission (SEC) approved 11 spot Bitcoin exchange-traded funds (ETFs) the previous day.

The approval generated considerable excitement and discussion within the cryptocurrency community and beyond. As a result, there was a marked increase in public interest in Bitcoin , as reflected in the Google Trends data.

After the initial excitement, the focus within the Bitcoin community and among potential investors is now shifting towards the anticipated Bitcoin reward halving.

This event, a routine occurrence in the Bitcoin blockchain protocol that reduces the reward for mining new blocks, has historically influenced Bitcoin’s market value and investor interest. As such, this upcoming halving is drawing attention. Stakeholders are now speculating on the halving’s potential impact on BTC‘s value and the broader market dynamics.

BTC Searches Seen Soaring Post-ETF Approval

In the year leading up to the week of January 15 to 21 2023,  Google Trends data shows a rise in the popularity of the search term “Bitcoin.” According to Google Trends, which rates search interest from 1 to 100, the term had a score of 55 during that period.

This system is based on the ratio of searches for a specific term to the total volume of searches in a certain time frame and location. A score of 100 represents the highest level of popularity for the term. By the end of March 2023, the score for “Bitcoin” had increased to 65, reflecting a growing curiosity about and engagement with the cryptocurrency.

Bitcoin search
Credit: Google Trends

BTC Search Popularity Skyrockets in Early 2024 After a Muted 2023

Throughout much of 2023, public interest in the term “Bitcoin” as measured by Google Trends remained relatively subdued. The lowest point  came in the week of October 8th to 14th, with a search interest score of just 35 out of a possible 100. However, following this lull, there was a noticeable uptick in curiosity about Bitcoin, leading to a score of 61 by the end of October.

The peak of interest in 2023 occurred in the week of December 3rd to 9th, with the term “Bitcoin” scoring a notable 70 out of 100. Yet, it wasn’t until the second week of January 2024 that the search term for Bitcoin reached an unprecedented level of popularity, achieving a perfect score of 100.

BTC term search
Credit: Google Trends

A 90-Day Google Trends Analysis

A 90-day analysis by Google Trends highlights significant changes in the global search popularity of “Bitcoin.” On January 11, 2024, the term achieved a peak interest score of 100. However, by January 15, this score had dropped sharply to 41. This pattern reflects the initial excitement around the spot Bitcoin ETFs and the subsequent decline in fervor as the buzz around these financial products began to fade.

As of the third week of January 2024, El Salvador, where BTC is legal tender, leads the world in searches for “Bitcoin”. Meanwhile, Nigeria, Switzerland, Austria, and the Netherlands are also showing strong interest.

The topics and queries related to “Bitcoin” during this period are predominantly centered around ETFs. “Exchange-traded fund” has emerged as a popular related term, along with significant interest in the “U.S. Securities and Exchange Commission.” Other notable topics include cryptocurrencies like “Solana” and “Tether,” as well “Bitcoin Dominance.”

Common search queries include terms such as “Bitcoin ETF approval,” “Bitcoin ETFs,” “Bitcoin ETF news,” “Bitcoin ETF approved,” and “ETF Bitcoin.” Additionally, trending topics linked to “Bitcoin” are also focused on financial entities like “Blackrock” and market-related terms such as “Bitcoin price.” This suggests a heightened interest in the investment and market aspects of Bitcoin following recent developments in the cryptocurrency space.

Decline in Interest for BTC Halving Post-ETF Approval

As Bitcoin approaches its next major event, the reward halving anticipated in April 2024, Google Trends data showcases a notable spike in interest for the specific query “Bitcoin halving.” This term, reflecting focused attention on the upcoming halving milestone, reached its highest popularity with a score of 100 on January 11, 2024, coinciding with the approval of Bitcoin ETFs.

However, the intense interest observed immediately following the ETF approvals has since witnessed a significant decline. The countries showing the most significant interest in the “Bitcoin halving” term were Slovenia, Cyprus, Switzerland, the Netherlands, and Austria. Despite this initial surge in queries, by January 15, 2024, search interest for “Bitcoin halving” had fallen to 49.

This fluctuation  in search interest underscores the short-term nature of public attention, particularly in the often volatile cryptosphere. While the ETF approvals initially heightened curiosity about Bitcoin’s future, this appears to have fallen as the immediate buzz subsided.

BTC halving
Credit: Google Trends

Bitcoin’s Influence in FinTech Amid Fluctuating Public Interest

The recent surge in search popularity for Bitcoin highlights the cryptocurrency’s expanding influence. This spike in interest is a testament to Bitcoin’s increasingly prominent role in mainstream economic discourse.

This attention reflects not just the speculative allure of Bitcoin but also its integration in the future of finance.

However, for Bitcoin to maintain its relevance and appeal, ongoing engagement and acceptance are crucial. The asset’s inherent qualities of being censorship-resistant and decentralized play a significant role in its attractiveness. These features, coupled with its potential as a hedge against traditional financial systems, contribute to its sustained interest.

As the cryptocurrency landscape continues to evolve, only time will unveil the enduring impact and appeal of Bitcoin. Its ability to adapt to changing market dynamics, regulation, and technological changes will be crucial in determining its long-term position in the financial ecosystem.

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