Facebook Gaming Makes a Savvy Choice to Focus on Mobile Streaming

April 20, 2020 7:34 PM UTC
Facebook Gaming is still waging its war to gain control over part of the live streaming market with its new app. The only way it can compete with companies like Twitch is to focus on a mainstream audience.
  • The streaming wars have been getting more heated over the past year or two.
  • Facebook has been making attempts at developing a streaming audience of its own, with a new app being the latest development.
  • The new app focuses on mobile gaming and a casual audience, which might make it a more successful competitor to places like YouTube and Twitch.

The streaming wars are heating up. Twitch, YouTube, and Mixer might be the three competitors that most people focus on, but they’re not the only contenders. Facebook Gaming has been making inroads towards the live streaming market over the past year.

The company’s latest efforts involve the release of a new Facebook Gaming app. As well as featuring casual games, and gaming videos, users will be able to quickly and easily stream mobile games with the push of a button.

This focus on mobile games might be the smartest move for Facebook.

The new Facebook Gaming app has already launched on Android devices but is still making its way through Apple’s approval processes. | Source: Google Play

Facebook Gaming Cannot Directly Compete With Twitch, Youtube or Mixer Yet

Despite what they may think, Facebook Gaming is not ready to compete with the other major platforms directly. Twitch has a strong foothold. Neither YouTube nor Mixer has been able to break that hold, no matter how much cash they throw at the problem.

Facebook Gaming’s new app has a different goal in mind. They’ve streamlined the process of streaming games from phones. There’s also the inclusion of videos Facebook users are already watching, and casual games to boot. It’s a lot to entice more casual viewers.

Rather than chasing after an already saturated market, Facebook Gaming is going after something a little bit different. How successful it’s going to be is questionable, but it’s at least encouraging to see another company try a different tactic.

A Broader Appeal Is the Only Path Forward for Streaming Services

While appealing to the lowest common denominator is often resisted by many, in some cases, it is necessary. While both Twitch and YouTube have a decent viewer base for gaming streaming, Facebook Gaming does not. What they do have is a video platform designer around casual viewers.

Creating a streaming app aimed at a casual audience is probably the best way for Facebook to develop a decent streaming viewer base. Mobile gaming also isn’t all that prevalent on Twitch or YouTube. It’s a wise move to give mobile gaming a place to be streamed so easily.

Given enough time and the right decisions, Facebook Gaming could become a surprisingly popular streaming platform. Just don’t expect there to be too much audience crossover with other major streaming platforms.

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Aaron Weaver edited this article for CCN.com. If you see a breach of our Code of Ethics or find a factual, spelling, or grammar error, please contact us.

Last modified: June 13, 2020 9:40 PM UTC

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William Worrall is a professional writer based out of the UK who has been writing about video and tabletop games for over a decade and has covered industry events such as EGX and UKGE. Visit his website, contact him at william.worrall@ccn.com, see his LinkedIn profile here, or check him out on Muck Rack.