Kraken Launches Institutional Arm for High-Net Worth Clients

Published February 29, 2024 9:09 AM

By Teuta Franjkovic

Edited by Peter Henn

Kraken Instituional is coming to the crypto market. | Credit" Pixabay

Key Takeaways

Kraken expands its offerings with “Kraken Institutional,” targeting high-net-worth investors and institutions.
This launch coincides with a surge in institutional interest in crypto assets.
Kraken Institutional aims to compete with established services like Anchorage Digital and Coinbase Custody.

Kraken, a cryptocurrency exchange based in San Francisco, has announced the launch of Kraken Institutional.

This new digital currency suite is tailored to meet the needs of high-net worth firms and institutional investors, offering a range of specialized services and features.

Institutional Service to Meet Demand Among High-Net-Worth Investors

Kraken Institutional is led by Tim Ogilvie, the global head of Kraken’s business division. The new platform aims to offer robust liquidity, yield opportunities, and high-speed trading for digital assets.

Targeted at a broad spectrum of institutional clients including investment funds, asset managers, and financial advisors, Kraken Institutional became operational on February 27.

Kraken Institutional is open for business! Excited to help our partners grow their crypto businesses! https://t.co/eV5zU3nR5v

— Tim Ogilvie (@Tim_Ogilvie) February 27, 2024

Entering Crypto Custody Market Amidst Soaring Institutional Interest

Kraken’s pivot towards institutional clients takes place during a surge in interest in cryptocurrency.

The successful introduction and widespread acceptance of several spot Bitcoin ETFs within the United States underscores this interest.

As Kraken Institutional gears up to enter this competitive arena, it sets its sights on becoming a contender to well-established services such as Anchorage Digital, Coinbase Custody , and Fidelity Digital Assets.

Newly Launched ETFs Amass Over 300,000 BTC

Since their market introduction on January 11, 2024, spot Bitcoin ETFs have collectively amassed more than 300,000 BTC, secured by a range of custodial services. Coinbase’s institutional sector stands as the custodian for the majority, overseeing seven out of the ten spot Bitcoin ETFs, including Grayscale’s GBTC.

Freshly approved bitcoin ETF managers, was this your dashboard today? Regardless of the actual issue with Coinbase, it’s clear that we need custody diversification. pic.twitter.com/Hqtkmla17n

— Tuur Demeester (@TuurDemeester) February 28, 2024

Fidelity independently manages its ETF funds, while Vaneck partners with Gemini for its custody needs. Valkyrie, on the other hand, has recently chosen Bitgo as the custodian for its Bitcoin assets. This move demonstrates the diverse trust and security preferences within the burgeoning ETF market.

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About the Author

Teuta Franjkovic

Teuta is a seasoned writer and editor with more than 15 years of experience. She has expertise in covering macroeconomics and technology as well as the cryptocurrency and blockchain industries. She has worked for several publications as a journalist and editor, including Forbes, Bloomberg, CoinTelegraph, Coin Rivet, CoinSpeaker, VRWorld and Arcane Bear. Teuta began her professional career in 2005, working as a lifestyle writer at Cosmopolitan in Croatia. From there, she branched out to several other publications, covering mainly business and the economy. She then turned her attention to the world of cryptocurrency and blockchain, believing that crypto is among the most important inventions in the history of humanity. Her involvement in fintech began in 2014 and she has since lent her expertise in writing, editing and gathering information about the world of crypto, blockchain, NFTs and Web3. An all-round news hound, mentor, editor, and writer, Teuta enjoys teamwork and good communication. She holds a WSET2 diploma and has a thing for chablis, punkrock music and shoes. She also holds a double MA in Political science and Entrepreneurship.

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