Crash Bandicoot Gets Pimped Out to Sate Activision’s Shameless Greed

Activision is pimping out Crash Bandicoot to mobile game developer King, who plans to ruin another beloved franchise from your childhood.

Posted in: Gaming NewsOp-ed
Published:
February 7, 2020 3:28 PM UTC
  • Mobile gaming developer King will release a title based on Crash Bandicoot.
  • The game isn’t available yet – but it has a page on an app store-testing website.
  • It’s going to be a complete pile of trash – just like all mobile games.

Nothing from your childhood is sacred anymore. At any given moment, a beloved childhood property could be pimped out to score some cynical publisher a low-risk payday. That seems to be Activision’s strategy – and Crash Bandicoot is its next victim.

A new leak reveals that there’s a Crash Bandicoot mobile game in the works. And you’d better believe that it’s going to be a heap of microtransaction-littered trash. Just like almost every other mobile game.

Oh, plus it’s being made by King. Greeeeeat.

Crash Bandicoot Is Being Pimped Out

Activision has no qualms about pimping out a beloved franchise from your childhood. | Source: Activision

This probably shouldn’t shock us. Activision owns Crash now, and they’re always eager to shamelessly license their IP for a quick buck.

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If anything, the real surprise is that it’s taken them this long to pull the trigger on a cruddy Crash Bandicoot mobile game.

Little information about the new game exists, but what we know is ridiculously infuriating — and entirely expected.

It’s a runner-style game, which means you’ll jog down an infinite corridor, switching between three lanes and collecting items as you go.

Mechanically, the bulk of this game is going to be the exact same as all of the other runner games that are out there. | Source: Google Play/King

If this sounds just like Temple Run – and the hundreds of clones it inspired – that’s because it is! The only difference is that there’s a base-builder stapled onto the side of it.

So we actually get two shoddy, hackneyed, mobile game genres for the price of one. Amazing!

The Mobile Gaming Market Needs an Intervention

There’s something of a microtransaction revolution going on right now. Government bodies from around the world are finally chastizing big companies for the shameless way they’ve used loot crates and other in-game purchases to exploit consumers.

That revolution has been a long time coming.

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I’m not saying regulators should get rid of all microtransactions. But we’re drowning in an ocean polluted by low-effort trash like this upcoming Crash Bandicoot title. We need an intervention.

If a game offers you real content, then supporting it with microtransactions seems fine. But most of these freemium mobile games don’t offer anything.

They lure you in with promises they never deliver on, and then they tempt you with that tiny little $0.99 purchase when you’re at your most vulnerable.

Of course, those purchases always add up in the end.

Maybe an ambitious regulator will come along and destroy King’s entire business model overnight. That would be an overreach. Not that you’ll see me complaining.

Goodbye, Candy Crush. You won’t be missed.

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Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.

This article was edited by Josiah Wilmoth.

William Worrall @mizushinzui

William Worrall is a professional writer based out of the UK who has been writing about video and tabletop games for over a decade and has covered industry events such as EGX and UKGE. Contact him at: william.worrall@ccn.com

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