Fortnite has moved on from virtual concerts to virtual cinema, but you have to wonder why they’re even bothering with this one.
Fortnite has been going crossover mode lately. There was that hugely successful Travis Scott performance. Now they’re showing an entire Christopher Nolan movie for free in-game.
Apart from being slightly mental, this shows the power of Fortnite. The only question is, why are they doing this? A 10-minute concert is one thing. But, is anyone going to sit and watch a full-length movie in Fortnite?
This feels like a dumb question. It’s a video game, an interactive medium. Will players just park their characters on the grass, point their camera at the screen, and watch? Why?
In the Travis Scott event, Fortnite contributed something. It was a fully interactive experience, complete with crazy effects that wouldn’t be possible in the real world.
Presumably, the Nolan movie will just be a giant floating screen somewhere in-game. Why would that be preferable to just watching the damn movie?
The original announcement happened after a Christopher Nolan trailer was shown in Fortnite. It was an easy way to boost viewership with a short trailer presentation.
The difference between that and a full movie is that people only had to come along and watch for a few minutes. I don’t see how Christopher Nolan thinks that screening of one of his previous movies in a video game will do him any good.
And how is this going to help Fortnite? It’s not like people are going to start playing just to get a free Christopher Nolan movie. If they cared enough to install the game, they’d probably just buy or already own the movie.
This seems like a completely pointless PR stunt. For the world to make any sense to me at all this thing needs to completely flop.
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