Winklevoss Twins Foster Mainstream Adoption with Bitcoin Giveaway

Now that bitcoin has taken center stage in the United States, Gemini Co-Founders Cameron and Tyler Winklevoss are doing their part to hasten mainstream adoption. Tyler tweeted his latest challenge, the reward for which is 1 BTC. At the current rate, that amounts to roughly $9,700. By the time the contest is over, however, the bitcoin price could be worth much more than that.

All you have to do is post an image of "Bitcoin Billionaires" by Ben Mezrich and the "coolest pic wins 1 bitcoin (BTC)," according to the tweet.

The submissions are already pouring in.

Winklevoss Crypto Bus Winner Saw 50 Percent Return

It's not the first time that the Winklevoss twins have given away bitcoin. In May, they launched a separate campaign, the focus of which was the Gemini Crypto Bus. At the time, bitcoin was trading at about $5,700. But by the time the winner was announced, the price appreciated to $8,700 for a cool 50 percent return for the winner.

Unlike Tron's botched Tesla giveaway, the Gemini competition went off without a hitch.

The Bitcoin Billionaires contest runs through July 24 at 4 p.m. ET, which is a lifetime in Crypto Land and plenty of time for the bitcoin price to rocket higher. In case you are looking for an idea of what resonates with them -

Cameron and Tyler Winklevoss have been educators in the crypto space, taking opportunities to engage with the public and teach them about Gemini, bitcoin, and cryptocurrency. They are taking that to a new level by offering to help swimsuit model Christine Teigen to understand bitcoin.

Ironically, Cameron and Tyler Winklevoss appear to be capitalizing on the spotlight that has been placed on bitcoin, thanks to Facebook's Libra.

Last modified (UTC): July 16, 2019 5:40 PM

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Gerelyn Terzo @cryptogerelyn

Gerelyn is Assistant Editor at CCN. Based in the U.S., she has also covered institutional investing on Wall Street but caught the bitcoin bug soon after. She resides 13 miles outside of New York, close enough but also far enough away to escape it all. Follower her on Twitter (@cryptogerelyn) or email gerelyn.terzo@ccn.com.

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