NBA Hall-of-Famer Shaquille O’Neal ignited a Twitter firestorm this week when he launched what can only be described as the Kazaam of animation contests.
Shaq, it seems, needs content for a new show called Shaq Life. But rather than hire employees to do the work, he decided to farm it out to volunteers who stand to receive a ridiculously paltry $500 in prize money if their “Shaqtoons” get featured on Shaq Life.
Apparently, those strategies did not include paying the people who work for you a living wage.
Twitter Slams Shaq for Trying to Rob Artists
Anyone who nicknames himself “The Big Aristotle” should at least have the common sense to understand that the most patronizing thing you can do to an artist is ask them to work for “exposure” (read: free).
You cannot feed your family with exposure, let alone buy the expensive equipment necessary to produce Shaq Life-worthy animations.
Twitter was quick to call him out:
Former IT technician who graduated in Political Science. Reads a lot on economics, writes mostly about video games and film. Has written for two of the world's biggest entertainment websites and his work has been read over 20 million times. Definitely isn't Satoshi.
CCN – Capital & Celeb News, also known as CCN Markets, CCN, and CCN.com, is a global news site with journalists in the U.S., UK, Europe, and Asia. We cover financial markets, business, politics, showbiz, sports, and gaming. Opinionated articles are clearly marked with “Opinion.” CCN.com is a part of Hawkfish AS, a Norwegian Media Company with regional offices in the U.S., Canada, and India.
Chief Editor: Samburaj Das – email@example.com U.S. Editor: Aaron Weaver – firstname.lastname@example.org Financial Editor: Sam Bourgi – email@example.com Director and Founder: Jonas Borchgrevink -firstname.lastname@example.org HR and Recruiting: Pamela Meropiali – email@example.com Sales Manager: Pankaj Upadhyay – firstname.lastname@example.org.