A Singapore-based startup, SearchTrade, has introduced a system to allow all parties in the Internet search engine process – the searcher, the owner of the key word being searched, the builder of the app using the search engine, and the advertisers – to profit from the process using bitcoin. Using bitcoin, the system redistributes the revenue among the stakeholders in the process, rather than allowing all the profit to flow to the big search engines like Google and Bing.
“Search is the single most important activity on the Internet,” said Vishal Gupta, co-founder and CEO of SearchTrade.
Everyone does it, every day. Search drives far more traffic than any social network or viral news site, and it makes a ton of money.
“We’re asking people to imagine how much better the Internet would be if everyone could share the benefits of that activity.”
Bitcoin micropayments make it possible for all stakeholders in the search process to share in the rewards, Gupta said.
The four stakeholders are:
SearchTrade takes the revenues paid by the advertisers and pays the other three parties, proportionate to their role in the process.
SearchTrade uses a search engine based on existing platforms and is building its own additions. Gupta said developers are building more localized options since he wants to give users as much choice as possible.
Stakeholders can earn payments in three ways:
SearchTrade is seeking developers to build hundreds of apps that include its search facilities. About a quarter of the revenue is shared among these developers.
SearchTrade limits the number of searches per user to 40 per day. This is to deter “click farms” – operations that game advertising systems by using them 24/7 using cheap labor. SearchTrade also limits access to individual IP addresses.
SearchTrade, founded by Mumbai natives Vishal Gupta and Rashmit Gupta, currently has a team of 23. This includes 12 active mobile, web and database developers.
Vishal Gupta is a Founding Member of the Bitcoin Alliance of India, a non-profit organization that arranges bitcoin meetups in different cities and engages with law and government organizations on determining cryptocurrency policies. He is also founder and CEO of Moving Trumpet Communications, which specializes in “out-of-house” or outdoor (OOH) advertising in the Indian corporate market.
Featured image from Shutterstock.
Last modified (UTC): September 29, 2015 08:41