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Whales Dump WLFI—Token Crashes 47% From Opening Day High

Last Updated 04 September 2025
James Morales
Authors
Key Takeaways
  • The first WLFI tokens were unlocked on Monday, September 1.
  • The token’s price has been trending down since the unlocking event.
  • Of the ten largest presale investors, eight have taken profits.

From its opening day high of $0.32, the price of World Liberty Financial token (WLFI) has declined 47% to just $0.17.

Since WLFI made its debut on exchanges on Monday, Sept. 1, profit-taking by presale investors has driven the price down, and even a move to burn 47 million tokens failed to counteract the selloff.

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WLFI Token Unlock

World Liberty Financial’s WLFI began its first token release on Monday, Sept. 1, with 20% of early presale allocations becoming transferable via the project’s “Lockbox” claim flow.

WLFI has a total maximum supply of 100 billion toklens, of which around 25% were distributed in early presale rounds. Depending on uptake, the unlocking event will release up to 5 billion tokens, or 5% of the total supply.

Tokens allocated to World Liberty Financial’s founders, team and advisors remain locked.

On day one of trading, Binance, OKX, and Kraken were among the crypto exchanges that introduced support for WLFI.

Initial liquidity is highly concentrated on Binance, with WLFI/USDT emerging as the most popular trading pair, followed by WLFI/USDC.

WLFI Crashes Post-Listing

Considering that presale tokens were sold for $0.015$0.05, the recent unlock presented early investors with the chance to cash out at a significant profit, and on-chain data suggests many did just that.

Once tokens were unlocked, whales moved quickly to deposit WLFI on exchanges, with some observed shifting tens of millions of tokens on Monday.

Even WLFI megafan Justin Sun, who said he has “no plans to sell” his tokens “anytime soon,” queietly moved some of his holdings to HTX, suggesting an intention to take profits.

In a bid to slow the decline, WLFI holders voted to burn a portion of treasury tokens. But although the platform burned 47 million tokens on Tuesday, WLFI has continued to slide.

Payday Looms for the Trumps

Although founder allocations remain locked, WLFI’s exchange debut sets the stage for future liquidity events that could benefit its backers, including members of the Trump family who are closely tied to World Liberty Financial.

Donald Trump owns a reported 15.75 billion tokens. Collectively, the Trump family holds nearly 22.5 billion WLFI, or nearly a quarter of the overall supply.

Even if WLFI continues to slide with further unlocks, insiders can expect a healthy windfall from a project that has already earned them millions of dollars in presale revenue.

James Morales

James Morales is CCN’s blockchain and crypto policy reporter. He has been working in the news media since 2020, writing about topics such as payments, banking and financial technology. These days, he likes to explore the latest blockchain innovations and the evolving landscape of global crypto regulation.

With an educational background in social anthropology and media studies, James uses his platform as a journalist to explore how new technologies work, why they matter and how they might shape our future.

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