Web3 gaming has improved in quality and scale but continues to lag in investor communication, Yat Siu, chairman of Animoca Brands, told CCN.
Speaking on the sidelines of the TOKEN2049 conference, Siu also highlighted Animoca’s push into real-world assets, stablecoins, and its new MoCA Portfolio strategy as signs of a maturing market.
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Siu said that despite technical progress in Web3 gaming, many companies still fail at the basics of investor communication, a weakness he believes has hurt token performance across the sector.
“Gaming companies have been bad at investor relations, generally,” Siu said.
“If you are in DeFi, you’re already a finance person, you’re pretty good at investors. In AI, leaders understand how to communicate. In gaming, too many founders hide or go quiet – and of course the token drops.”
He contrasted that with projects like Animoca-owned Sandbox, where leaders regularly engage with the community.
“You’ve got someone like Sebastien [Borget] out there, always telling people, managing relations – and it’s still a big ecosystem as a result,” Siu noted.
His comments came shortly after the announcement that AlphaTON Capital had signed a non-binding letter of intent to acquire a controlling interest in GAMEE, Animoca’s Web3 gaming subsidiary in the Telegram ecosystem.
Under the deal, AlphaTON plans to purchase a 51% stake in GAMEE, including equity and token holdings, and strengthen its portfolio with up to $4 million in open-market token purchases.
The proposed transaction highlights the disconnect Siu pointed to between strong fundamentals and market perception.
GAMEE, with more than 119 million registered users and 10 billion gameplay sessions, has a vast presence on Telegram, yet its GAMEE token had been undervalued until news of the potential acquisition sent it surging.
“The token’s market cap was two or $3 million on a company that was making about one and a half million to 2 million or $3 million of profit a year,” Siu told CCN.
“It has over 61 million users in Telegram, making revenues, has probably one of the deepest gaming ecosystems in Telegram. Why is the token worth so little?” he said.
Siu argued the low valuation reflected how investors had shifted their focus toward themes like AI.
This he said highlighted a disconnect between the platform’s large player base and the smaller pool of token holders, which meant user traction was not translating directly into token demand.
Despite the shortcomings, Siu said he sees the industry moving into a more durable phase after years of speculative hype and failed projects.
Many Web3 gaming companies that lacked a clear business case have shut down, leaving stronger players to consolidate and improve.
“When you go through these cycles, there’s a maturation, because we’ve also had a lot of Web3 gaming companies shut down,” he said.
“And the ones who shut down really probably didn’t have any business being around in the first place, right? It’s a normal thing.”
He said the progress could be seen by comparing early blockchain games to those being built today.
“When you look at the first version of Axie, basically what’s built on the Ronin blockchain four years ago was good, but today is much better, much richer, much more involved,” he added.
Siu also said the sector was evolving beyond early experiments in gameplay to incorporate the broader financial tools that blockchain enables.
He noted that developers have gained experience not just in graphics and mechanics but in integrating systems like token trading and treasury management.
However, he added that many early companies failed to grasp those possibilities.
“Many of those gaming companies didn’t understand that at the time. Those that did survived and grew, and those that didn’t actually went out of business, right? So that’s an important part to understand as well.”
Animoca has been expanding its token strategy with the launch of MoCA Portfolio, a new product designed to give holders of the MoCA token exposure to the company’s vast network of Web3 investments.
Instead of buying dozens of individual project tokens, holders can stake MoCA to gain access to a stream of assets from Animoca’s portfolio through airdrops.
The initiative is pitched as a way to simplify participation in a fragmented market while rewarding loyalty and digital identity building.
“MoCA portfolio is really the beginning of showing that if you hold the MoCA token, you actually have a way in which you can have an index of Animoca’s investment portfolio,” Siu told CCN.
He said the timing reflects both shifting regulation and the complexity of the current crypto landscape.
“MoCA is the one token you can hold that gives you a basket of portfolios that you can participate and have ownership over,” he said. “The MoCA token is like that altcoin index.”
Siu said Animoca has long been interested in bridging the physical and digital worlds through tokenization.
He pointed to experiments such as the company’s project with a Stradivarius violin, which he said helped reinvigorate attention on real-world assets.
“It didn’t just bring attention to us. It brought attention to RWAs. It brought attention to the potential,” he told CCN.
“So many people who had art and rare instruments basically were contacting Galaxy and saying, ‘Oh, can I do it? What does it mean?’ It’s just sparking curiosity as well.”
On stablecoins, Siu argued they could become one of the most important tools for mainstream adoption.
While they can be used in games, he said the greater potential lies in payments and infrastructure, particularly in expanding across borders.
“Stablecoins also have a way of distributing reach,” he said.
“Think of how many people in Pakistan, for instance, now have U.S. dollars. Now that means a company in Hong Kong can actually do business with someone in Pakistan without really having to set up shop over there because he now has U.S. dollars, or whatever currency they have.”
Kurt Robson is a London-based reporter at CCN, specialising in the fast-moving worlds of crypto and emerging technology. He began his career covering local news in Cornwall after graduating from Falmouth University with First Class Honours in Journalism. There, he cut his teeth on everything from council meetings to missing swans.
He quickly rose through the ranks to become a frontline journalist at several of the UK’s leading national newspapers. Over the years, he has interviewed musicians and celebrities, reported from courtrooms and crime scenes, and secured multiple front-page exclusives.
Following the upheaval of the COVID-19 pandemic, Kurt shifted his focus to technology journalism—just ahead of the AI boom. With a natural curiosity and a trained eye for emerging trends, he has found a new rhythm in reporting on innovation.
At CCN, Kurt's work focuses on the cutting edge of crypto, blockchain, AI, and the evolving digital world. Drawing on his background in people-first reporting and his deep interest in disruptive tech, Kurt delivers stories that are insightful, entertaining, and human-centric.
Insha Zia is the News Editor at CCN. Based in Dubai, United Arab Emirates, he ensures the CCN newsroom provides value to readers by educating, informing, and engaging them with accurate and timely coverage.
Before joining CCN, Insha was a Senior Journalist at DailyCoin, where his career in crypto journalism took off. At DailyCoin he garnered ample experience by covering some of the biggest news in the crypto industry, especially in the Cardano ecosystem, and maintain solid relations with KOLs in the industry.
Insha has worked as a ghostwriter and a developer for three years. He has co-authored numerous articles in reputable publications, including Hackernoon, Yahoo Finance, and Nasdaq. He also has experience as a Solidity Developer and a Data Analyst.
Insha’s developer and journalist backgrounds go hand in hand when educating readers on technically complex concepts within the crypto space. He values accuracy, transparency, and delivering valuable insights to his readers.
Insha firmly believes education can propel the mass adoption of the crypto space. He is committed to giving CCN readers a greater understanding of the technology using his technical background.
Insha earned a Bachelor of Science in Computer Systems Engineering at the University of Engineering and Technology, Peshawar, in 2022. His technical foundation includes expertise in quantitative and qualitative research, data analysis, programming languages, and cybersecurity.
His comprehensive skill set enables him to communicate complex concepts to crypto readers with authority and clarity, making his articles both informative and engaging for his audience.
Insha is determined to take CCN to the top of the industry. When he’s not working on his next article or editing, Insha enjoys playing video games, mainly in FPS and MMORPG genres. He also loves playing soccer and has supported Arsenal since he was six.
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