Mixer Makes it Harder for Streamers to Ride Ninja’s Coattails
Mixer announces the Streamer Review system, to fight spam and make it harder for gaming streamers to ride Ninja's coattails. | Source: ANGELA WEISS / AFP
Ninja’s massive success since abandoning Twitch for Mixer likely has many Twitch and YouTube streamers mulling similar moves. However, Mixer’s new “Streamer Review” system could make it more difficult for competitors to ride on the legendary Fortnite streamer’s coattails.
Mixer unveiled the new system in a blog post. Once it launches on Sept. 5, prospective streamers must pass a five-step verification process before their channels go live:
- Connect a Microsoft account
- Review the Mixer conduct video
- Wait 24 hours
- Sign the Mixer streamer pledge
- Begin streaming
If this seems like an awful lot of hoops to jump through to become the next Mixer superstar, following in Ninja’s Red Bull-branded footsteps, then that’s the point: The new feature exists to limit spam on the platform.
Mixer Fights Spam to Avoid Its Own ‘Ninja Porn’ Fiasco
Mixer does allow users to sign up using their email address, which is why the Streamer Review system is contingent on them signing up with a connected Microsoft account. It’s much harder to shimmy through the anti-spam protection when your Microsoft account is being brought along too.
A new system of chat restrictions and the Catbot (Microsoft’s answer to Twitch’s AutoMod chatbot), will also help to keep chat spam-free.
Spam and inappropriate broadcasts have been a problem on Twitch for a while, with the Ninja porn fiasco showing what can happen when proper precautions have not been put in place.
Ninja’s move to Mixer has brought more sets of eyeballs to the platform, and Microsoft is taking a proactive approach to fighting spam before it becomes a problem on Mixer too.