The coronavirus pandemic reshaped Uber's business. Some changes are irreversible and could soon make the ride-hailing firm unrecognizable.
Recent developments show that Uber (NYSE: UBER) is not letting a crisis go to waste. From layoffs to acquisitions, Uber is taking full advantage of the coronavirus pandemic.
Based on recent shifts, don’t be shocked if rides only contribute to a fraction of the company’s revenues in the coming years.
Uber Eats is already growing at a faster rate than the ride-hailing business, despite launching five years later.
In the most recent reported quarter, gross bookings from the Uber Eats business were nearly half of gross bookings from the ride-hailing business. Eats’ gross bookings amounted to $4.68 billion versus $10.87 billion for rides in Q1, 2020.
During the same period a year ago, Eats’ gross bookings were $3.07 billion while it was $11.45 billion for rides.
In an earnings call regarding Uber’s Q1 2020 results, CEO Dara Khosrowshahi said:
The big opportunity that we thought Eats was just got bigger.
Compared to a similar quarter last year, Eats’ adjusted net revenues surged by 121%. Over the same period, adjusted net revenue for rides recorded 4% growth.
The food delivery business isn’t Uber’s only star performer. Uber Freight and Other Bets did equally well during the same quarter. Revenues from Uber Freight rose by 57%. Other Bets recorded a 66% revenue increase.
The trend will only accelerate after Khosrowshahi outlined his priorities for the company. And they are not in ride-hailing.
The proof is in the job cuts. Ride-hailing is still the main business, but Uber is drastically reducing the number of full-time employees as it invests in non-personal mobility businesses.
Earlier this month, the ride-hailing company announced that it was laying off about 3,700 full-time employees. This is about 14% of the company’s full-time workforce.
Those layoff numbers are expected to rise as new reports indicate thousands of other full-time positions are on the chopping board.
At the same time, Uber has made or is eyeing strategic acquisitions and investments in non-core businesses. The mobility company appears to be shedding fat where it sees little upside potential and investing in higher growth opportunities.
Besides acquisitions, the mobility firm is developing other revenue streams that aren’t dependent on personal mobility. This includes Uber Direct and Uber Connect. These services will allow retailers to send packages to customers. Peer-to-peer shipping services will also be available.
As telecommuting gets more popular and public transportation becomes less attractive, the demand for these services should increase.
Dara Khosrowshahi’s acquisition history at Expedia (NASDAQ: EXPE) where he was CEO for over a decade, is also revelatory. Khosrowshahi focused on acquisitions that solidified Expedia as an online travel firm. His stint is largely remembered as a success.
Some of Khosrowshahi’s major acquisitions at Uber include purchasing majority ownership in South America’s online grocery provider Cornershop.
The ride-hailing firm is also currently in discussions to acquire food-delivery firm Grubhub (NYSE: GRUB).
Khosrowshahi’s acquisitions are just an acknowledgment that ride-hailing is not the future for the mobility giant.
There are other, more promising opportunities available. Don’t be surprised by how much you won’t recognize the ride-hailing pioneer in the years to come.