Facebook Splashes $1 Billion to Dig Deeper Into Our Brains

Posted in: Business
Published:
September 24, 2019 7:01 AM UTC

Facebook is paying top dollar to gain further infiltration into our inner-workings. As they struggle to gain access to our wallets with the controversial digital currency Libra, the social media giant is shifting their attention to our minds.

First Step to Mind-Control: Buy a Brain Company

Facebook announced on Monday that they’re acquiring the New York-based startup CTRL-labs. According to CNBC, the deal is worth around $1 billion. CTRL-labs specializes in brain-to-computer interfaces. Their vision is to create a wristband that allows people to control their devices.

According to Facebook Vice President of AR/VR Andrew Bosworth, the wristband will decode the electrical signals sent through your spinal cord. It will then translate them digitally so your device will understand, thus “empowering you with control over your digital life.” Basically, the wristband will translate our thoughts and impulses into digital form, where it can used by devices.

Facebook is Trustworthy?

While it may “empower” us to push fewer buttons, it will empower Facebook to much more. They will literally start to understand how we think from the inside out. They’ve already dispersed our data to third party members that swayed voters in monumental ways. Who’s to say this would be any different? How much money could Facebook make if third-parties could peer into our thought processes? As addicted as we are to social media now, it could get far worse if these companies gain a deeper understanding of our impulses.

Or this could be a harmless, convenient step forward in technology. Surely the company currently under an antitrust investigation by the FTC has our best interests in mind. It’s likely the corporation who was fined $5 billion for data misuse is just trying to improve our lives.

The Brain Team

Either way, Facebook is clearly trying to expand its reach. The company has been trying to develop brain-computing technology since 2016 within their Building 8 division. Now they’ll have some extra help.

CTRL-labs was founded by Thomas Reardon and Patrick Kaifosh in 2015. Both men received their PhDs in neuroscience from Columbia University. Reardon worked for Microsoft for nine years as the technology chief at Openwave Systems. 

This article is edited by Samburaj Das for CCN.com. If you see a breach of our Code of Ethics or Rights and Duties of the Editor, or find a factual, spelling, or grammar error, please contact us and we will look at it as soon as possible.

Last modified: May 20, 2020 12:20 PM UTC

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Aaron Weaver @aaaaronweaver

Aaron is a contributor and editor for ccn.com. He has been a professional writer and journalist for over ten years. After graduating with honors from Western Michigan University, he's written extensively for newspapers, websites, and various TV shows and web series. Email: aaron.weaver@ccn.com. Visit his website here or his LinkedIn profile here.

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