By CCN: It turns out the Winklevoss twins aren’t content being Harvard-educated crypto billionaires. They want the title of memelord, too. As this latest piece of marketing shows, cryptocurrency exchange Gemini will do anything to be absorbed into the mainstream consciousness. This includes having their company’s logo photo bomb Kim Kardashian and Kanye West at a Met Gala after party in New York.
Using (fortuitous or planned?) happenstance with the Kanye West meme, Gemini’s marketing machine has been garnering a lot of attention lately. The last headline-grabber that we saw was a contest giveaway for 1 bitcoin. All contestants have to do is to snap a picture of the Gemini Crypto Bus and the Winklevoss’ will give the winner of the best shot a whole BTC. The entire concept of a giveaway is extremely obnoxious but seems to be working. For the record, this competition is still going on.
Now back to the meme. It’s an absolute lottery win for Gemini and the brothers. How is it possible that the company logo is so perfectly centered between two pop culture icons? Haters will say it’s fake. It was also extremely fortunate that Kim’s outfit couldn’t be a lot more eye-catching. A sizeable portion of the population hasn’t noticed that Kanye is in this photo yet and don’t care what Gemini is. Ms. Kardashian-West’s physique is not the marketing lure you’d expected from Tyler and Cameron Winklevoss, but it’s the meme trap you got.
The Winklevoss twins’ strategy for Gemini exchange is clear. They want it to become part of the mainstream financial establishment. This puts them at odds with a large portion of the cryptocurrency world who balk at excessive regulation and associating with “legacy finance.” Given Tyler and Cameron’s affluent background, it isn’t surprising that they crave mainstream validation. The acceptance of their beloved Bitcoin by the same 1% who likely ridiculed them for plunging their Facebook settlement into BTC must be their dream.
Given their prior tussle with Mark Zuckerburg, Gemini’s founders have been surprisingly sanguine about the advent of a Facebook cryptocurrency. The twins are mainstream crypto by any means possible. Ultimately this means the “Libra” project is an unequivocal positive in their worldview.
Last modified: May 8, 2019 20:09 UTC