Nintendo Switch Lite Is the Antidote We Need to Sony's Naked Cash-Grab

Just when we thought that the likes of Sony would restrict console gaming to those with deep pockets, Nintendo has come to the rescue with the announcement of the wallet-friendly Switch Lite.

The Nintendo Switch Lite is a $199 handheld gaming device that will hit the market on Sept. 20. It is a full $100 cheaper than the base version of the original Nintendo Switch that went on sale in March 2017, which has moved more than 34 million units during its lifetime.

With its latest move, Nintendo wisely targets a segment of gamers that hardware-obsessed Sony could miss out on.

Nintendo Makes a Savvy Move with a Cheaper Switch

Nintendo’s Switch console was already doing well, as the sales numbers tell us. But instead of going after fat profits by launching a more powerful console, Nintendo decided to go the other way and target a type of gamer that’s quickly gaining traction – the casual gamer.

According to research from Newzoo, 27% of all gamers report that they only play video games to pass time and rarely purchase PC games. On the other hand, 19% of gamers report that they are likely to stream gaming titles straight from the cloud, spending money on hardware only when it is required.

As it turns out, Nintendo has already begun testing cloud games on the original Switch console. So don’t be surprised to see the Switch Lite take advantage of the growing popularity of cloud games.

nintendo switch lite
Nintendo's laser focus on the casual gamer market is a savvy move. | Source: Shutterstock

All of this indicates that Nintendo will probably be doubling down on the casual gamer demographic with the Switch Lite, and this becomes more evident if we take a look at the specs of the device.

The Nintendo Switch Lite comes equipped with a 5.5-inch screen, compared to the 6.2-inch screen of the original. So the cheaper device will be more convenient for those looking to play games on the go since it is compact, and reportedly carries better battery life.

Moreover, the Nintendo Switch Lite cannot connect to a television and the controllers are fixed to the device, unlike the detachable ones we get with the original one. This is another indication that Nintendo is not going after hardcore gamers with this stripped-down device.

Why the Nintendo Switch Lite Should Succeed

It is hard to know for sure whether the Lite will be successful, given that you can get the original Nintendo Switch for just $100 more.

But if you’re looking to play games during your commute or as a pre-bedtime activity, the Lite makes a lot of sense.

Moreover, gamers have shown their affinity toward portable gaming consoles in the past. Time and time again.

Sony reportedly sold more than 81 million units of the PlayStation Portable (PSP) over the course of a decade. Its successor, the PlayStation Vita, shipped 16 million units over an eight-year-period until it was discontinued earlier this year.

Of course, those numbers are nothing compared to the nearly 200 million units of the Game Boy and the Game Boy Advance that Nintendo sold during its heyday.

The company will be hoping for similar magic with the Switch Lite, and don’t be surprised to see that happen as Nintendo is going after the low-hanging fruit of casual gamers spurned by Sony and its insanely-expensive PS5.

Disclaimer: The views expressed in the article are solely those of the author and do not represent those of, nor should they be attributed to, CCN.

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About the author

Harsh Chauhan
Harsh Chauhan

Harsh Singh Chauhan is based out of Indore, India. He has a wealth of experience evaluating publicly-traded companies across several verticals, including technology, oil and gas, retail, and consumer goods. He is a syndicated author whose articles have been published on reputed online platforms across the U.S., Europe, and India since 2011.

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