Key Takeaways
Since its debut in January, the MELANIA token has been on a relentless downward spiral, dropping 96% from its peak.
What was once a hopeful project tied to the First Lady’s branding now faces a grim reality. The developers behind the token are offloading their holdings as the value continues to sink.
Launched just a day after President Donald Trump’s official memecoin, MELANIA initially rode the wave of memecoin mania that surged earlier this year.
However, unlike Trump’s token, which maintained some momentum, MELANIA has struggled to keep up and is now facing a significant decline.
Data from blockchain analytics firm Lookonchain reveals that the creators behind MELANIA have been steadily dumping their holdings.
In the past 25 days, developers have sold 6.72 million MELANIA tokens, valued at approximately $4.2 million, through liquidity adds and pulls across eight different wallets.
This comes after a $2 million sale of MELANIA community funds via single-sided liquidity last week.
Notably, the project’s creators have moved $30 million worth of MELANIA tokens from community funds into a wallet address starting with Cq2Tj6, distributing the assets across multiple new positions:

The batch of transfers suggests the team is strategically unloading MELANIA tokens while they can, amid an ongoing sell-off. With team wallets holding 92% of the total supply, the token’s value may face further pressure as the developers cash out.
MELANIA’s price decline has been staggering. After reaching an all-time high (ATH) of $13.73 on January 20, the token has plummeted more than 95%, now trading at just $0.51—having hit a new all-time low of $0.49 yesterday.
This dramatic fall mirrors the fate of other tokens launched after the memecoin craze.
The First Lady’s memecoin launch followed a similar path to Trump’s, as she debuted an NFT collection shortly after his sold out in minutes.
However, both MELANIA and Trump’s tokens are now trading at significant losses, with little to no support from the crypto community.
While both Melania and Trump’s memecoins appeared to have the backing of the political figures themselves, questions remain about the true origins of the MELANIA token.
Hayden Davis, a figure with a controversial history tied to multiple scams, is reportedly linked to the project’s development.
This connection raises further doubts about the token’s long-term viability, especially as its price continues to fall.