Melania Trump Eyes Expanding Her Web3 Ventures if She Returns as First Lady

Key Takeaways

• If Donald Trump wins the election, Melania Trump plans to expand her Web3 initiatives.
• The former First Lady said her NFT collections will focus on helping the underprivileged.
• The Trump family appears to be is betting big on Web3. 

Former First Lady Melania Trump is looking to expand her Web3 ventures if she returns to the White House.

Following in her husband’s footsteps, Donald Trump, who famously profited from his many NFT collections, the former First Lady is looking to leverage her investments to make a meaningful impact.

Melania Trump Eyes Web3 Expansion

In a recent interview with Fox News , Melania Trump outlined her plans to leverage her Web3 ventures to support disadvantaged communities if she were to return to the White House following the November election.

“When I left the White House in 2021, I established two Web3 and blockchain platforms, where I create art and collectibles,” Mrs. Trump explained. “These provide financial support for foster childre…and if we we are back in the White House, I will expand that, add more staff, and have more ideas.”

The former First Lady’s foray into the digital art world began in December 2021, just a month after leaving the White House, with the launch of her inaugural NFT collection, “Melania’s Vision.” The series featured watercolor paintings of the former first lady by artist Marc-Antoine Coulon.

Since then, Mrs. Trump has released several NFT collections , including a digital necklace collection launched on Mother’s Day, which comes with a physical counterpart.

In 2022, she unveiled the “Head of State Collection, 2022,” which featured a wide-brimmed hat she wore during a 2018 visit with French President Emmanuel Macron, accompanied by a watercolor depiction of the encounter.

The collection garnered 1,800 SOL bids  worth $200,000, although on-chain experts later revealed that the winning bidder was none other than Mrs. Trump herself.

While her NFT collections have not reached the same level of popularity as those of her husband, Donald Trump, her focus on Web3 resonates with the former president’s campaign promises and his newfound enthusiasm for the crypto industry.

Trump Family Is Betting Big on Crypto

The Trump family has become an unlikely champion of the crypto industry in this election season, with crypto-friendly policies emerging as a key campaign talking point.

This, although, is a major shift from a few years ago when Donald Trump was a vocal critic of the crypto sphere, likening it to scams during his presidential campaign.

Trump’s stance on crypto took a surprising turn in December 2022, when his first NFT collection sold out in just minutes and raked in millions. Since then, he’s become very accepting of the industry, making bold claims such as removing Gary Gensler as the SEC chief, ending national debt using Bitcoin, and more.

In addition to Trump, his sons have also ventured into the crypto space, having launched a DeFi project called World Liberty Financial (WLFI), which has been plagued by controversy due to a lack of transparency. The project aims to solidify the U.S.’s position as a leader in digital assets, boost stablecoin adoption, and elevate the U.S. dollar’s dominance.

About the Author

Prashant Jha

Prashant Jha is a crypto-journalist focused on the US and UK markets, his interests lie in blockchain technology and crypto adoption across emerging economies.

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