Brian Armstrong is bullish on Bitcoin price — how high can it go? | Source: CCN.
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Key Takeaways
Brian Armstrong remains strongly bullish on Bitcoin long-term.
Many industry leaders see Bitcoin reaching $1 million or more.
Analyst Benjamin Cowen warns that more downside may come first.
Coinbase Chief Executive Brian Armstrong has reiterated his long-term bullish view on Bitcoin, saying he expects it to trade at significantly higher levels by the end of the decade despite the price continuing to fall.
Speaking on Peter Diamandis’ podcast, Armstrong said he remains committed to Bitcoin as a long-term investment and urged investors not to overreact to short-term price swings.
The comments come as famed analyst Benjamin Cowen has warned that further downside is possible before the market hits a bottom — but how high can it go when it does?
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Armstrong Says Bitcoin Price Will Be ‘Much Higher’ By 2030
“I’m as bullish as ever on Bitcoin, and still long — as always,” Armstrong said.
The Coinbase CEO argued that Bitcoin’s historical boom-and-bust cycles often appear more dramatic than they actually are when viewed over longer time horizons.
“It’s never as good or as bad as it seems,” Armstrong said.
The CEO said that the classic four-year cycle feels extreme, “but in reality, they’re not that extreme.”
Armstrong added that his long-term outlook remains unchanged despite recent volatility.
“I think by 2030 we’re gonna have a much higher price,” he said.
While Armstrong did not provide a specific target in the latest comments, his remarks follow years of bullish sentiment from the CEO — as well as bullish price predictions.
Armstrong Has Previously Floated A $1 Million Bitcoin Price Scenario
Although Armstrong rarely issues explicit price forecasts, he has previously joined the chorus of bulls predicting Bitcoin will reach $1 million by 2030.
In earlier interviews and public appearances, Armstrong cited several potential catalysts that could drive such a move, including clearer crypto regulation in the US and growing institutional adoption through spot Bitcoin exchange-traded funds.
I think we'll see $1M per bitcoin by 2030.
Regulatory clarity is finally emerging, the US government is keeping a BTC reserve, there's a growing interest for crypto ETFs, among many other factors.
His thesis is based on continued growth in demand for an asset with a fixed supply of 21 million coins.
“I think we’ll see $1M per bitcoin by 2030,” he wrote on X in 2025.
Industry Leaders Offer Widely Different Price Targets
Armstrong’s bullish outlook aligns with forecasts from several high-profile Bitcoin advocates, although estimates vary considerably.
Block CEO Jack Dorsey has said Bitcoin could reach at least $1 million by 2030. He argued that growing global adoption could eventually push its market capitalization above $20 trillion.
When asked what the price of Bitcoin would be in 2030 last year, Dorsey replied: “I don’t know. Over… at least a million.”
Adding: “I do think it hits that number and goes beyond.”
Meanwhile, ARK Invest CEO Cathie Wood has projected Bitcoin’s price could trade between roughly $710,000 and $1.5 million by 2030 under her firm’s base and bull-case scenarios.
Wood has repeatedly described Bitcoin as “digital gold” and pointed to increasing institutional ownership as a key driver.
Meanwhile, Strategy Executive Chairman Michael Saylor has offered one of the industry’s most ambitious forecasts.
In order for it to hit that level, he said three things would need to happen:
Major economies including the United States, China, Europe and Japan would need to more fully recognize Bitcoin as a legitimate long-term capital asset.
Boader acceptance by the banking system.
Continued “securitization” of Bitcoin through products such as exchange-traded funds and other financial instruments.
Benjamin Cowen Warns Of Possible Near-Term Weakness
Not all market observers are focused exclusively on long-term upside.
Crypto analyst Benjamin Cowen said in a June 14 YouTube video that investors should pay closer attention to what he calls “time-based capitulation” rather than short-term price movements.
Cowen argued that previous Bitcoin bear markets have typically taken between 50 and 60 weeks to fully play out and suggested the current cycle may still have further downside risk before reaching a durable bottom.
“The argument that I have made this year is that time-based capitulation is actually more important than price-based capitulation,” Cowen said.
According to Cowen, Bitcoin’s recent weakness resembles prior mid-cycle corrections more than a completed bear-market reset.
He said his base case remains for Bitcoin to find a more significant low later in the year, potentially around the fourth quarter.
“I’m going to keep following time-based capitulation, which would entail Bitcoin finding a low probably sometime later this year. It could be October would be my base case,” Cowen said.
However, Cowen noted that a sharp selloff that fully resets major on-chain indicators could cause him to revise that outlook.
“If the market were to absolutely nuke into June … then I don’t know that it would make sense to stay bearish into October,” he said.
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Kurt Robson is a London-based reporter at CCN, specialising in the fast-moving worlds of crypto and emerging technology. He began his career covering local news in Cornwall after graduating from Falmouth University with First Class Honours in Journalism. There, he cut his teeth on everything from council meetings to missing swans.
He quickly rose through the ranks to become a frontline journalist at several of the UK’s leading national newspapers. Over the years, he has interviewed musicians and celebrities, reported from courtrooms and crime scenes, and secured multiple front-page exclusives.
Following the upheaval of the COVID-19 pandemic, Kurt shifted his focus to technology journalism—just ahead of the AI boom. With a natural curiosity and a trained eye for emerging trends, he has found a new rhythm in reporting on innovation.
At CCN, Kurt's work focuses on the cutting edge of crypto, blockchain, AI, and the evolving digital world. Drawing on his background in people-first reporting and his deep interest in disruptive tech, Kurt delivers stories that are insightful, entertaining, and human-centric.
