kfc, colonel sanders
By teaming up with plant-based chicken, Beyond Meat and KFC are sending mixed messages to their customers. Even KFC admits it’s confusing. | Source: AP Photo/Paul Sakuma, File

Beyond Meat, which IPO’d earlier this year, decided combine its fake meat – ahem plant-based chicken – with Colonel Sanders’ 11 herbs and spices. Unless the idea is to inherit the stigma and calories that are generally associated with fast-food joints, this pairing is a terrible idea. KFC is synonymous with comfort food, and patrons don’t visit a fast-food joint for fake meat. Beyond Meat, on the other hand, is a health play, for the most part, plant-based chemicals notwithstanding. By teaming up, both companies are sending mixed messages to their customers. Even KFC admits it’s confusing. 

Beyond Meat/KFC Is a Far Cry from Taco Bell/Doritos 

Chances are Beyond Meat and KFC are attempting to recreate the magic that struck when Taco Bell partnered with Doritos. In that situation, customers  knew what they were getting on both fronts – junk food. There were no false pretenses or empty promises of healthy food and it wasn’t billed as an environmentally sound food option. Taco Bell’s sales for its Doritos Locos Tacos surpassed $1 billion, and they had to hire thousands of workers just to handle the demand. But it took more than one year to accomplish. 

beyond meat chart
Beyond Meat IPO’d at $25. | Source: Yahoo Finance

Beyond Meat/KFC is not that. For instance, they only plan on running the promotion for one day, Aug. 27, in a single location – Atlanta. They are launching the promotion under the impression that customers are looking for healthier options. The thing is, consumers would no more visit a fast-food joint for a salad than they would go there for vegetarian chicken. Something about it is just not natural. 

Beyond Meat CEO Ethan Brown reportedly stated

“My only regret is not being able to see the legendary Colonel himself enjoy this important moment.” 

He might want to count his lucky stars that brand ambassador Colonel Sanders, who started out in life as a farmer, isn’t around to see this, though the Colonel might be  turning in his grave.

You May Also Like

Not OK, Boomer: 4 Ways Baby Boomers Screwed the Future of Millennials

Millennials are suffering due to the selfish actions of the previous generation, baby boomers. Find out the top 4 key areas affected here.

Elon Musk’s Inspiration for the Lame Cybertruck Was a James Bond Movie

The Tesla Cybertruck may have been inspired by some cool vehicles, but that doesn’t mean truck-owners will get on board with the design.

New Trump Tariffs Could Send Beer Prices Soaring

Another round of surprise Trump tariffs are the president’s remedy for weaker foreign currencies, but it could be bitter news for beer prices.

5 Reasons McDonald’s Chicken Sandwich Won’t Be a Chick-fil-A Killer

McDonald’s joins the chicken sandwich wars with the Crispy Chicken Sandwich, but it will be no match for Chick-fil-A’s product or brand.

Billionaire Ray Dalio: US Empire Fading as Shanghai Becomes World Financial Hub

Ray Dalio believes that the U.S. empire is losing steam. China is on the rise, and if the trade war goes awry, it will lead to chaos.

Hey Larry Page & Sergey Brin, You Forgot to Sign the Giving Pledge on Your Way Out

Larry Page and Sergey Brin’s fans will be disappointed as they leave Google. So will Bill Gates and Warren Buffett, but for different reasons.