Larry Fink, BlackRock CEO
BlackRock is the world’s largest asset manager and, in crypto, the firm behind the iShares Bitcoin Trust (IBIT) and the BUIDL tokenized Treasury fund. It emerged as one of the most influential forces in digital assets by turning spot Bitcoin exchange-traded funds (ETFs) into a mainstream investment avenue.
Founded in 1998, BlackRock built its reputation in traditional index funds, ETFs, and risk technology before moving into digital assets. The firm first tested getting into cryptocurrencies via exchange-traded products (ETPs) in Europe. Then, it helped lead the U.S. spot Bitcoin ETF trend with IBIT. In 2024, it launched BUIDL.
In 2025, BlackRock treated Bitcoin and tokenized Treasury as a traditional mainstream product rather than a fringe experiment.
Its size in Bitcoin ETFs and tokenized funds inspired other funds to get involved as well, and even led the charge for Ethereum spot ETFs, and potentially others to follow.
Looking ahead, BlackRock is positioning IBIT, BUIDL, and future tokenized ETFs as a base layer for real-world assets (RWAs) on-chain.
If regulators keep working with BlackRock, the firm will likely define how tokenized funds will continue issuance, trading, and their use as collateral. Establishing itself as the foundation for some of crypto’s largest innovations could lead to a multi-generational run.