As Bitwise teases another XRP billboard, its bullish price predictions are back in focus.
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Key Takeaways
Bitwise teased another Times Square XRP billboard after XRP ETFs surpassed $120 million in daily trading volume.
XRP bulls linked the activity to a wave of institutional news following Donald Trump’s White House crypto meeting.
Extreme price predictions have come back into the spotlight after a rebound.
XRP’s recent rebound has collided with a surge in ETF trading, a possible Times Square billboard comeback, and growing speculation over Donald Trump’s crypto plans.
On Thursday, Bitwise highlighted that XRP ETFs had crossed into $120 million in daily trading volume before teasing another major advertising campaign featuring the token.
The announcement arrived shortly after Ripple CEO Brad Garlinghouse joined regulators at the White House, where Trump left the door open for the government to hold “sizable amounts” of Bitcoin and other crypto.
A string of bullish catalysts has led some hopeful traders to shine a spotlight on the industry’s most extreme predictions — including Bitwise’s own $29.32, or even the possibility of $100.
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Bitwise Teases Another XRP Billboard as ETF Trading Surges
Bitwise celebrated the latest increase in ETF activity by pointing back to its previous advertising campaign in New York.
“Last year we put XRP on a billboard in Times Square,” the asset manager wrote on X.
The firm said daily trading volume across XRP ETFs had now surpassed $120 million and suggested it could repeat the billboard campaign if the momentum continued.
Bitwise launched its spot XRP ETF on the New York Stock Exchange in November 2025, giving investors access to XRP through traditional brokerage accounts.
Its product has since generated approximately $516 million in cumulative net inflows.
Last year we put XRP on a billboard in Times Square.
Today XRP ETF's crossed $120M in daily trading volume.
However, trading volume should not be confused with new investment.
On Aug. 19, for example, Bitwise’s XRP ETF reportedly recorded around $23 million in trading volume but only $1.19 million in net inflows.
The recent $120 million breakthrough nevertheless shows that demand for regulated XRP products has accelerated sharply during the token’s rebound.
Bulls Spot Institutional ‘Flood’ Since Trump Meeting
XRP commentator Vincent Van Code questioned whether the timing was a coincidence.
“Why are we seeing a flood of institutional news on X since Trump’s announcement?” he wrote while sharing Bitwise’s post.
Trump met crypto executives on Aug. 19, which subsequently led to XRP rallying by double digits.
Another XRP-focused account, Ripplexity, argued that Trump’s reference to Bitcoin “and other cryptocurrencies” was the most important part of his remarks.
The account connected the comment to Trump’s March 2025 social media announcement, which named XRP as one of the assets he wanted included in a US crypto reserve.
“And when Trump said buying is on the table, Ripple was in the room,” the account wrote, adding: “One signature opens the floodgates.”
It’s important to note that the interpretation is highly speculative. The executive order itself did not specifically name XRP.
However, the combination of ETF growth, Ripple’s political access, and Trump’s language has been enough to embolden major bullish price predictions.
Ripple CEO Joins Trump as CFTC Declares Enforcement Era Over
The Aug. 19 White House meeting brought together crypto executives, traditional financial institutions and the country’s two leading market regulators.
Garlinghouse attended alongside SEC Chair Paul Atkins and CFTC Chair Michael Selig as Trump urged lawmakers to pass the CLARITY Act.
Selig used his official remarks to declare that the previous approach to the industry had ended.
“The era of political lawfare, de-banking, and regulation by enforcement is over.”
He said innovators were now being welcomed into the White House rather than being pushed out of the United States or targeted by enforcement actions.
Garlinghouse similarly presented the meeting as evidence that digital assets had entered the political mainstream.
“Crypto isn’t a fringe industry. And Washington DC knows the crypto voter is alive and well,” he wrote on X.
Not The First Big Marketing Push
Bitwise’s billboard tease is not the first time XRP has received a high-profile advertising push.
Earlier in 2026, Ripple filled prominent digital billboards across Las Vegas with XRP branding during the Bitcoin 2026 conference and a separate community event.
The campaign generated considerable attention online but did not produce a lasting change in XRP’s price trajectory.
Some holders responded to Garlinghouse’s promotional posts by criticizing Ripple for focusing on advertising while the token remained under pressure.
Similar frustration resurfaced around the company’s more recent college sports sponsorship.
Supporters view the campaigns as a way to place the token in front of mainstream audiences.
Critics, however, argued that visibility has limited value unless it translates into sustained demand for the token.
Bitwise’s $29.32 XRP Scenario Returns to Spotlight
Bitwise’s renewed promotion of XRP has brought the asset manager’s long-term price model back into focus.
In its investment case for XRP, Bitwise outlined three potential paths ranging from a collapse to $0.13 to a surge above $29 by 2030.
Its most optimistic “max case” places the token at $6.53 in 2026, $9.50 in 2027, $13.84 in 2028, and $20.14 in 2029, before reaching $29.32 in 2030.
From approximately $1.31, the final target would require XRP to rise more than 22 times, representing a gain of roughly 2,139%.
However, its more moderate bull case projects $4.94 in 2026 and $12.68 by 2030, while the bear scenario assumes XRP gradually falls to $0.13.
Senior Bitwise Strategist Juan Leon has since argued that its fundamentals are improving as its regulatory problems ease.
Speaking on the Paul Barron podcast, Leon said much of XRP’s earlier volatility reflected legal uncertainty that has now “mostly resolved.”
He suggested that stronger partnerships and revenue growth across Ripple’s business could help XRP challenge or surpass its previous highs during another crypto bull cycle.
Could XRP Really Reach $100?
The renewed excitement has placed one of XRP’s most ambitious price scenarios back in the spotlight.
With the token trading at approximately $1.31, reaching $100 would require it to rise by about 76.3x.
That represents an increase of approximately 7,534%.
There are roughly 61 billion XRP in circulation.
At $100 per token, its circulating market capitalization would therefore reach approximately $6.1 trillion.
For comparison, a $6.1 trillion valuation would be more than two-and-a-half times the current $2.4 trillion value of the entire crypto market and roughly 39% larger than Nvidia’s reported $4.4 trillion market cap.
Carchidi said that while $100 remains technically possible over a sufficiently long period, it remains extremely difficult to justify under present market conditions.
Former Ripple CTO Pushes Back on $50–$100 XRP Calls
Despite the institutional enthusiasm, former Ripple Chief Technology Officer David Schwartz previously warned investors against treating extreme XRP targets as inevitable.
Schwartz recently rejected theories claiming Ripple is secretly coordinating a worldwide XRP rollout involving governments, central banks and major financial institutions.
He acknowledged that Ripple regularly signs non-disclosure agreements but said confidentiality should not be interpreted as proof of a hidden adoption plan.
“If you’re investing time, money, or emotion based on them, you’re fooling yourself,” he wrote on X.
Schwartz has been similarly cautious about predictions that XRP could reach between $50 and $100 within the next few years.
“I don’t feel comfortable saying something like that,” he said when questioned about the targets.
He argued that the crypto’s current market price already reflects investors’ collective expectations for its future.
If traders genuinely believed there was a meaningful chance of the token reaching $100 soon, Schwartz explained, “they wouldn’t sell today at much less than $10.”
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Kurt Robson is a London-based reporter at CCN, specialising in the fast-moving worlds of crypto and emerging technology. He began his career covering local news in Cornwall after graduating from Falmouth University with First Class Honours in Journalism. There, he cut his teeth on everything from council meetings to missing swans.
He quickly rose through the ranks to become a frontline journalist at several of the UK’s leading national newspapers. Over the years, he has interviewed musicians and celebrities, reported from courtrooms and crime scenes, and secured multiple front-page exclusives.
Following the upheaval of the COVID-19 pandemic, Kurt shifted his focus to technology journalism—just ahead of the AI boom. With a natural curiosity and a trained eye for emerging trends, he has found a new rhythm in reporting on innovation.
At CCN, Kurt's work focuses on the cutting edge of crypto, blockchain, AI, and the evolving digital world. Drawing on his background in people-first reporting and his deep interest in disruptive tech, Kurt delivers stories that are insightful, entertaining, and human-centric.
