Ripple’s London office is “over capacity” as British financial institutions begin warming to blockchain services after years of hesitation, according to its UK and Europe managing director, Cassie Craddock.
The new development comes ahead of the UK’s broader crypto regulatory regime, expected to take effect in October 2027, raising questions of whether growing institutional interest will translate into new business.
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In a Nov. 4 post on X, Craddock described London as Ripple’s largest office hub outside the US.
The company took its current office in 2018, initially occupying two floors with unused desks. It now occupies three.
“Today it is three floors, every desk is full and we are over capacity,” Craddock wrote.
Her comments followed a fireside discussion at the British Residence in New York, held alongside Ripple’s Swell conference.
Craddock attributed Ripple’s early commitment to London to its capital markets, legal infrastructure and financial talent.
Craddock’s went on to discuss the difference between Ripple’s European and British business opportunities.
She said Ripple had been signing agreements with major banks across the EU following the introduction of its Markets in Crypto-Assets framework, while large UK institutions remained hesitant.
“But regulation was the missing piece,” she wrote.
Now, however, she said “that has changed.”
Craddock said engagement from leading UK financial institutions was becoming more meaningful.
Ripple already holds specific UK permissions.
In its Jan. 9 announcement, the company said it had secured an Electronic Money Institution license and cryptoasset registration from the Financial Conduct Authority, enabling expansion of its licensed payments offering.
Craddock pointed to Aviva Investors’ latest launch as evidence that institutional engagement is translating into products with capital committed.
On Oct. 26, Aviva Investors announced a tokenized share class for its Sterling Liquidity Fund on the XRP Ledger.
Aviva allocated £50 million to the new sterling share class, taking the amount invested across its sterling and US dollar tokenized offerings to more than £86 million ($116 million). The dollar product launched in July.
Aviva Investors CEO Mark Versey said:
“We believe tokenized funds can increase efficiency and ultimately lead to improved client outcomes.”
The sterling fund manages approximately £22 billion ($29.4 billion).
Aviva’s initial £50 million allocation therefore equates to roughly 0.23% of the fund’s assets.
As CCN previously explained, the offering uses a “digital twin” structure, where blockchain tokens represent ownership in an existing fund.
Eligible investors gain a blockchain-based way to hold fund shares, with the same investment objectives, risk profile and regulatory protections as the conventional offering.
For XRP holders, three developments will be watched closely:
A larger London operation demonstrates Ripple’s commitment to the market, while Aviva’s launch establishes a financial product using XRPL.
However, neither development shows how much XRP participating institutions will acquire or retain.
Aviva’s £50 million investment is also focused on tokenized money market fund shares; it does not relate to any XRP purchases.
Ripple’s expansion comes as Britain moves towards a framework intended to attract crypto businesses.
The FCA opened its authorization gateway on Sept. 30, beginning the application process for firms seeking permission to provide services covered by Britain’s incoming crypto rules.
The regulator will assess whether applicants meet standards on protecting customer assets, preventing market abuse and maintaining adequate financial resources.
Firms must secure the relevant permissions to carry out those activities once the new regime takes effect, expected on Oct. 25, 2027.
The government’s ambitions also extend to tokenized investment products and stablecoin payments — the areas Ripple is targeting through its institutional services.
Speaking at UK Digital Assets Week on Oct. 6, City Minister Lucy Rigby described the challenge as enabling wider commercial adoption.
The Minister said the challenge was no longer proving the technology worked, but enabling wider adoption:
“It is creating the conditions in which markets can adopt it at scale.”
Rigby also highlighted work led by Wholesale Digital Markets Champion Christopher Woolard to address practical barriers to tokenization, as well as reforms to accommodate stablecoins.