Key Takeaways
- Metaplanet enters phase two of its Bitcoin strategy, using BTC as collateral, not just a treasury asset.
- The Tokyo-listed firm plans to acquire revenue-generating businesses, including digital banks.
- Bitcoiners are cheering, but critics warn: BTC-backed leverage in bear markets could get ugly.
Metaplanet, often called Japan’s Strategy, has just kicked off the second phase of its Bitcoin play.
After spending the past year quietly stacking BTC, the Tokyo-listed company now plans to put those holdings to work.
Instead of simply sitting on its Bitcoin treasury, Metaplanet wants to use it as collateral to raise cash, and then use that cash to acquire profitable businesses.
At the top of the shopping list? Japanese digital banks.
Using Bitcoin To Buy Real Businesses
Unveiled on July 8, this new strategy positions Bitcoin less as digital gold and more like a high-powered financial asset, similar to how traditional companies use stocks or government bonds for leverage.
The company believes this could reshape Japan’s financial landscape, especially as traditional banks struggle to modernize. Metaplanet thinks it can do digital banking better, and Bitcoin is how it plans to fund that mission.
Once a hotel operator, Metaplanet reinvented itself in 2024 by turning to Bitcoin as a hedge against inflation. The firm now holds 15,555 BTC and is aiming for an ambitious target of 210,000 BTC—1% of the total supply—by 2027.
While Metaplanet has mirrored Strategy’s treasury approach, its strategy now goes a step further: actively using Bitcoin to scale into the real economy.
Smart Leverage or Risky Gamble?
The Bitcoin crowd largely applauded the move, hailing it as a smart evolution in BTC treasury strategy. But not everyone’s convinced.
Skeptics argue that Bitcoin’s volatility makes it risky collateral, especially during bear markets, when its value can drop over 60%. Loan calls, margin squeezes, and collateral shortfalls could all come into play if prices crash.
Still, Metaplanet’s stock surged more than 340% in 2025, pushing its market cap above $7 billion despite having virtually no revenue. This is a clear sign that investors are buying into the long-term Bitcoin vision.
If this move works, Metaplanet could spark a broader wave of corporate Bitcoin adoption, not just as a balance sheet asset, but as a real financing tool.
Whether it’s bold or reckless depends on how the next market cycle plays out. Either way, it’s one of the most daring Bitcoin plays we’ve seen yet.
Prashant Jha is a seasoned crypto journalist based in Delhi, India, with a Bachelor’s Degree in Computer Science Engineering. Passionate about the evolving world of blockchain and cryptocurrencies, he has been a dedicated voice in the industry since 2018. Prashant’s expertise lies in regulatory reporting, where he unravels complex legal and financial developments with clarity and precision. Before joining CCN in 2024, he honed his craft at Cointelegraph, establishing himself as a trusted name in crypto journalism.
His coverage spans major industry events, including the high-profile collapses of FTX, Three Arrows Capital (3AC), and LUNA, offering readers insightful analyses of their regulatory and market implications. Prashant’s technical background enables him to bridge the gap between intricate blockchain technology and its real-world applications, making his work accessible to novices and experts.
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