Key Takeaways
Chinese retail titan JD.com is officially stepping into the stablecoin space, becoming the latest major company to explore blockchain-based payments as regulatory frameworks solidify across Asia and the U.S.
Through its fintech arm JD Coinlink, the company has been quietly piloting a stablecoin backed by the Hong Kong dollar and other fiat currencies under the Hong Kong Monetary Authority’s (HKMA) sandbox program.
In an interview this week , JD Coinlink CEO Liu Peng confirmed that the firm wrapped up the second phase of its stablecoin testing in May.
This stage focused on three practical applications:
“We expect to obtain the license in early Q4 of this year and launch JD Stablecoin simultaneously,” Peng said. “It will be issued on a public chain, where issuance data can be transparently tracked by anyone.”
According to Peng, the token will be integrated across JD’s ecosystem in Hong Kong and Macau, supporting real-world transactions tied to global trade, M&A activity, and B2B settlements.
JD.com’s entry comes as financial powerhouses worldwide gear up for a stablecoin boom.
The U.S. Senate just passed the long-awaited GENIUS Act, a landmark bill that would create clear rules for issuing stablecoins in the country.
A final vote in the House is expected before the August recess.
In anticipation of the new rules, a wave of traditional finance and fintech players have launched—or are preparing to launch—stablecoins, including:
Currently, the stablecoin market is dominated by Tether’s USDT and Circle’s USDC, which together make up over 80% of global volume.
However, as new entrants with strong compliance and institutional backing arrive, the landscape is set for disruption.
JD.com, known for its logistics empire and e-commerce dominance, could offer one of the first large-scale, consumer-facing implementations of a retail-focused stablecoin in Asia.