JPMorgan Files Second Stablecoin Trademark After GENIUS Act Signals Green Light for Banks

• JPMorgan has filed for a second trademark, “JPMD.”
• The U.S. Senate’s advancement of the bipartisan GENIUS Act has offered banks a clearer regulatory framework to issue and manage stablecoins.
• Major global banks, including Santander and Deutsche Bank, are actively exploring stablecoin initiatives.

JPMorgan Chase has quietly filed a second trademark application, signaling deeper ambitions in the stablecoin space, joining a growing number of financial institutions exploring their options.

The move comes as the U.S. inches closer to passing comprehensive stablecoin legislation, giving banks renewed confidence to enter the crypto market with their own pegged digital assets.

JPMorgan Files Trademark

The new trademark, filed under the name “JPMD,” was submitted to the U.S. Patent and Trademark Office on June 15.

Although the filing did not directly mention a stablecoin, the move follows recent reports that JPMorgan and other leading banks were exploring the launch of a joint stablecoin venture.

The language also mirrors the growing ecosystem of blockchain-based financial services.

According to the filing, JPMD would encompass services related to digital asset clearing, electronic financial exchange of virtual currency, and payment processing using blockchain technology.

Blockchain Turnaround

JPMorgan is now considered a veteran of blockchain innovation.

Its internal JPM Coin, launched in 2019, has reportedly facilitated over $1.5 trillion in transactions between institutional clients.

However, its blockchain ambitions are somewhat surprising, given CEO Jamie Dimon’s harsh criticisms of the crypto industry.

In 2022, Dimon slammed crypto as “decentralized Ponzi schemes,” adding that the “notion that’s good for anybody is unbelievable.”

Last year, the CEO claimed blockchain was less important than people thought.

“We’ve been talking about blockchain for 12 years, not much has happened — it ain’t like AI,” Dimon said.

However, he also claimed JPMorgan was “probably one of the bigger users of blockchain.”

GENIUS Act Advances

Just days before JPMorgan’s new filing, the U.S. Senate advanced the Guiding and Establishing National Innovation for U.S. Stablecoins (GENIUS Act), a bipartisan bill designed to establish clear guidelines for issuing and overseeing stablecoins.

The bill classifies stablecoins as a form of digital payment rather than securities and requires regular audits for issuers.

Importantly, the act gives traditional financial institutions a clear path to enter the stablecoin market without having to navigate a myriad of securities laws, a major source of uncertainty in recent years.

This has now opened the floodgates for leading financial institutions to get involved in the rapidly growing asset class.

Banks and Stablecoins

Santander has also been exploring options to launch its own stablecoin, according to Bloomberg .

The British bank, an investor in blockchain giant Ripple, has reportedly been looking into coins linked to euros and dollars, as it continues to pursue blockchain innovation.

Santander’s investment in Ripple has led it to adopt its technology to boost the efficiency of cross-border settlements.

The bank is also a key participant in the Fnality International initiative, which aims to create a network of interoperable payment systems across multiple jurisdictions.

Elsewhere, Deutsche Bank has also been exploring the launch of its own stablecoin, along with a joint venture between Hong Kong’s Standard Chartered Bank, Animoca Brands, and HKT.

Stablecoins have become the hottest commodity in the digital asset economy.

Rising real-world adoption across financial institutions and small businesses has led to the asset reaching new records.

According to Coinbase research, organic stablecoin transfer volumes hit $719 billion in December 2024 and $717.1 billion in April 2025.