TRON To Go Public via Reverse Merger as Justin Sun Deepens Trump Ties

Key Takeaways

• The deal was reportedly facilitated with help from Donald Trump Jr. and Eric Trump.
• Justin Sun has also bought WLD, worth an estimated $75 million.
• Since 2024, TRON founder Justin Sun has built increasingly deep ties to the Trump family.

TRON is set to go public in the U.S. via a reverse merger with Nasdaq-listed SRM Entertainment, the Financial Times reported on Monday, June 16.

The deal was reportedly orchestrated by Dominari Securities, a private investment bank that counts Donald Trump Jr. and Eric Trump as advisors. Eric Trump is also expected to serve a role at the newly merged entity, Tron Inc.

The Evolution of TRON

The TRON blockchain was initially developed by TRON Foundation Limited, which oversaw the 2017 TRX Initial Coin Offering (ICO).

In recent years, however, the foundation has been increasingly overshadowed by TRON Tech Limited, a private company registered in the British Virgin Islands. Both companies are believed to be majority owned by Justin Sun.

The transition from one company to another came amid increased regulatory scrutiny of the TRON Foundation’s ICOs. In 2023, the SEC sued the TRON Foundation and Sun for allegedly carrying out unregistered securities offerings.

Under the new administration, however, the Commission has effectively ended its crypto crackdown and moved to resolve the case against Sun et al. in February.

Now, with the SEC lawsuit all but settled, the latest reported merger represents yet another metamorphosis for TRON.

Trump Sons Line up TRON Merger

While exact details of the deal are sparse, Tron Inc. will receive tokens worth $210 million, presumably from one of Sun’s businesses.

The deal that could help prop up TRON’s native token and would be the first move by a public company to use TRX as a treasury reserve asset.

Moreover, the agreement reflects a growing alliance between Sun and the Trump family.

Notably, Dominari Securities is headquartered in Trump Tower, two floors below the Trump Organization’s offices.

Meanwhile, Sun is likely the biggest investor in the Trump family’s various crypto projects.

Sun Pours Millions Into Trump’s Crypto Projects

Since last year, Sun has poured tens of millions of dollars into World Liberty Financial (WLF) and the TRUMP meme coin.

In May, he secured an invitation to the president’s crypto dinner by purchasing $20 million worth of TRUMP.

The TRON founder has also bought WLD worth an estimated $75 million. In return, World Liberty Financial has snapped up TRX and minted its USD1 stablecoin on TRON.

Immediately after news of the latest deal broke, the price of TRX jumped 5% to its highest level in a week.

“This reverse merger is a bullish catalyst for $TRX, pushing it into the public market spotlight and inviting fresh institutional capital,” one commentator observed on X . “It mirrors the MicroStrategy-BTC playbook, so expect speculation and trading volume to ramp up, especially as Tron Inc. starts stacking tokens.”