Key Takeaways
- Over 13,000 institutions and 814,000 retail investors directly hold MSTR stock, giving indirect Bitcoin exposure to 55 million U.S. investors.
- Strategy holds 531,644 BTC, worth more than $46 billion.
- MSTR is becoming a go-to proxy for global investors who can’t access Bitcoin ETFs or hold BTC in tax-advantaged accounts.
Strategy’s stock (MSTR) is quickly becoming one of the most influential on-ramps into Bitcoin (BTC), not just for Wall Street but also for everyday investors, pension funds, and institutions around the globe.
While Bitcoin ETFs have brought digital assets into traditional portfolios, not everyone can access them. That’s where MSTR steps in. It’s now one of the most common ways to gain indirect BTC exposure, especially in regions where ETFs are banned or tax restrictions apply.
55 Million U.S. Investors Are Indirectly Holding BTC
Strategy founder Michael Saylor says more than 13,000 institutions and over 814,000 individual accounts directly hold MSTR as of Q1 2025.
However, thanks to ETFs, mutual funds, and pension plans that include MSTR in their portfolios, a staggering 55 million Americans now have indirect exposure to Bitcoin.
That number only includes U.S. investors—international data isn’t tracked in the same way, so the global figure is likely even higher.
Some retail investors, like UK-based X user ScottishHodler, say MSTR is their only viable route to BTC exposure. “As a UK retail investor, I can’t invest in a Bitcoin ETF at all, and I can’t invest in Bitcoin inside our tax-advantaged accounts. MSTR lets me do this.”
Strategy Is Doubling Down on BTC
Last week, Strategy added another 3,450 Bitcoin worth $292 million. This marked the company’s third consecutive Monday purchase announcement, bringing its total BTC stash to 531,644—currently valued at roughly $46.17 billion.
That’s a 27% gain, or an unrealized profit of over $9.5 billion.
Shares of MSTR ended last week at $317.31, with price action hovering tightly between $314.88 and $319.20. Volume came in at 3.54 million shares, with a VWAP of $317.02.
Strategy’s latest purchase was financed through its ongoing at-the-market share offering. The company sold just under a million MSTR shares, pulling in $285.7 million in net proceeds.
The company still has over $2 billion in MSTR shares and nearly $21 billion in STRK shares available for future issuance, which is ammunition for more Bitcoin buys and expansion into broader digital asset initiatives.
Saylor’s Big Bet
Michael Saylor continues to beat the Bitcoin drum louder than anyone else in corporate America.
His latest long-term price target? $13 million per BTC by 2045. He says Bitcoin’s market cap could one day hit $500 trillion, transforming the U.S. Treasury’s Strategic Bitcoin Reserve into a $16 to $81 trillion powerhouse over the next 20 years.
It’s a bold vision. But if the numbers behind MSTR’s growing investor base are any indication, it’s one plenty of people are already betting on.
Giuseppe Ciccomascolo began his career as an investigative journalist in Italy, where he contributed to both local and national newspapers, focusing on various financial sectors.
Upon relocating to London, he worked as an analyst for Fitch's CapitalStructure and later as a Senior Reporter for Alliance News. In 2017, Giuseppe transitioned to covering cryptocurrency-related news, producing documentaries and articles on Bitcoin and other emerging digital currencies. He also played a pivotal role in establishing the academy for a cryptocurrency exchange website. Crypto remained his primary area of interest throughout his tenure as a writer for ThirdFloor.
