With a background in psychology, Tscherry has long been fascinated by how human behavior drives societal systems. That same curiosity eventually led her to Bitcoin.
“Psychology is at the heart of a society because we’re all humans working with our personalities,” she explained. “But money is also at the heart of a functioning society. If the money doesn’t work, society doesn’t work.”
She said that studying psychology helped her understand Bitcoin’s impact on time preference and decision-making.
“My understanding of Bitcoin changed how I think about short-term versus long-term goals, spending, and consumption,” she said. “It also helps me understand what worries or questions women might have when they attend my workshops.”
For Tscherry, psychology and Bitcoin are more connected than they seem since both require self-reflection, patience, and an understanding of human incentives.
Education vs. Advocacy: Staying Neutral in a Polarized Space
Tscherry has dedicated much of her work to teaching about Bitcoin, but she’s careful not to cross the line into evangelism, acknowledging the challenges that come with it.
“It’s difficult to draw a clear line,” she admitted. “I try to stay as neutral as possible and just pass on what I’ve learned. My knowledge changes every day, with every podcast or article, something shifts.”
While she acknowledges that teaching Bitcoin is “a position in itself,” she emphasizes critical thinking over persuasion.
“I never recommend investments,” she said. “What I want is to teach women about the philosophy behind Bitcoin, the societal and economic shifts, so they can make informed decisions. I give them the tools, but they need to do their own homework.”
Empowering Women in Bitcoin: Breaking Down the Barriers
Through her initiative, SatoShe, a platform dedicated to empowering women through Bitcoin education, Lisa Tscherry works to make the space more inclusive and approachable. Her mission focuses on onboarding women into the Bitcoin ecosystem through accessible workshops, community events, and independent learning.
Tscherry admits that reaching women in the first place remains one of the biggest challenges, as many still view Bitcoin as a male-dominated or overly technical field. Building confidence and curiosity is the first step toward meaningful participation for her.
“The question is always how to reach women and then, how to get them to attend the workshops.”
She identified several factors that hold women back: misinformation, intimidation, and social structures.
“Many women think Bitcoin is a scam because of how it’s portrayed in the media,” she said. “Others think it’s too technical, or their partner handles the finances. Some think Bitcoin is step 15, but they’re not even at step one.”
Her goal is to reframe Bitcoin as the foundation and not the endpoint of financial empowerment.
“I try to show that Bitcoin could be step one,” she said. “You can skip opaque investment vehicles and just start saving again, in the simplest form of money.”
Switzerland’s Role: Values Aligned With Bitcoin’s Ethos
Switzerland’s strong currency and political neutrality have made it a natural home for crypto innovation. But Tscherry believes there’s more potential to unlock.
“Switzerland values freedom, privacy, and sovereignty, all of which fit perfectly with Bitcoin,” she said. “But governments everywhere have been cautious. I wish more politicians would try to understand Bitcoin to gain a first-mover advantage.”
Still, she sees the country’s stability as both a strength and a limitation.
“Because Switzerland has been so prosperous, many people feel too comfortable to explore alternatives like Bitcoin,” she explained. “You understand Bitcoin better when you look beyond national borders.”
Bitcoin and Academia: Bridging the Knowledge Gap
Tscherry also wants to see Bitcoin discussed more seriously within universities.
“There are some courses on Bitcoin economics and digital assets, but the Association hasn’t yet built formal partnerships with major universities,” she said. “That’s part of the plan for the future.”
Her long-term vision includes introducing Bitcoin education across disciplines, from technology to psychology and history.
“Success would mean every university has a Bitcoin course,” she said. “And not just universities, elementary schools too. Education shouldn’t be top-down. Many in Bitcoin have learned through decentralized, self-driven study.”
Decentralization vs. Centralization: Keeping Bitcoin’s Spirit Alive
Despite wanting the Association to become Switzerland’s go-to Bitcoin resource, Tscherry is mindful of maintaining decentralization.
“Members join voluntarily. Content will always be reviewed, debated, and criticized,” she said. “That process keeps us neutral and decentralized. We’ll grow throughout Switzerland in that spirit.”
Looking Ahead: Building the Next Generation of Bitcoin Education
When asked what success would look like in five years, Tscherry spoke of mainstream understanding and cultural adoption.
“In ten years, everyone should want to know about Bitcoin, what it is and how it can future-proof their lives,” she said. “For me, success also means reaching more women while continuing to learn myself.”
The information provided in this article is for informational purposes only. It is not intended to be, nor should it be construed as, financial advice. We do not make any warranties regarding the completeness, reliability, or accuracy of this information. All investments involve risk, and past performance does not guarantee future results. We recommend consulting a financial advisor before making any investment decisions.
Dr. Lorena Nessi is an award-winning journalist and media technology expert with 15 years of experience in digital culture and communication. Based in Oxfordshire, UK, she combines academic insight with hands-on media practice.
She holds a PhD in Communication, Sociology, and Digital Cultures, and an MA in Globalization, Identity, and Technology.
Lorena has taught at Fairleigh Dickinson University, Nottingham Trent University, and the University of Oxford. She is a former producer for the BBC in London, with additional experience creating television content in Mexico and Japan.
Her research focuses on digital cultures, social media, technology, capitalism, and the societal impact of blockchain innovation.
She has written extensively on digital media and emerging technologies, with her work featured in both academic and media platforms. Her Web3 expertise explores how blockchain technologies shape culture, economics, and decentralized systems.
Outside of work, Lorena enjoys reading science fiction, playing strategic board games, traveling, and chasing adventures that get her heart racing. A perfect day ends with a relaxing spa and a good family meal.
Dr. Guneet Kaur is a senior editor at CCN.com and a Science Fellow at Exponential Science. She is a fintech and blockchain expert with extensive experience in digital finance education, blockchain ecosystems, and cryptocurrency markets. She has worked with global media such as Cointelegraph, as well as education and blockchain platforms, to design and lead strategic content and learning initiatives. As an educator and assessor for top-tier executive programs, she bridges real-world fintech trends with academic insight.
Dr. Kaur is also a published researcher and peer reviewer across fintech and data science journals, including Financial Innovation Journal and International Journal of Big Data Intelligence and Applications. Her work spans data-driven analysis, Web3 innovation, and technical content development. With a strong foundation in both industry and academia, she translates complex financial technologies into practical applications, empowering learners, professionals, and institutions across the rapidly evolving digital finance landscape.
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