Key Takeaways
Co-founder and former CEO of crypto exchange Arthur Hayes has never hidden his vocal opinions on market assets.
This time, he’s pointing to two projects with stablecoin fundamentals that he believes could explode in value in the coming years.
The projects are an Ethereum-based liquid staking protocol for ether.fi (ETHFI) and synthetic-dollar provider Ethena (ENA).
In this analysis, CCN explains why Hayes is betting heavily on these tokens. We also evaluate whether his prediction holds weight.
Hayes made this prediction seven days ago. According to him, these predictions might hold water by 2028, when current U.S. President Donald Trump will leave office.
In Hayes’s view, spending on goods and services is the most important behavior for new stablecoin users.
He argued that people are already used to tapping their phone or swiping a debit or credit card at checkout.
For stablecoins to achieve mass adoption, the experience must feel just as seamless.
Hayes added that such a solution already exists. Ether.fi Cash lets users deposit their stablecoins into a dApp and spend them as effortlessly as using a Visa card.
Due to this, he noted that ETHFI’s price can increase by over 3000% by 2028.
“Currently, after only four months in existence, the percentage is 0.07%. Given that this product just launched, I believe there is room to grow that percentage to 1.00% by 2028. I believe that ETHFI can 34x from the current levels,” Hayes mentioned in his blog post.
For Ethena, Hayes highlighted the growth of its synthetic dollar, USDe, as the key driver of its potential.
He argued that USDe’s market share and adoption rate give it a strong edge, positioning it as a serious contender in the stablecoin space.
According to Hayes, if this growth continues, USDe could eventually flip USDC, which currently commands around 25% of the stablecoin market. Due to that, ENA’s price could rise as high as 51x by 2028.
“It makes sense that if there are millions more DeFi users who have trillions of dollars in stablecoin deposits at their disposal, they can pump OI into the trillions of dollars. I believe that ENA can 51x from the current levels,” He stated.
From an on-chain perspective, DeFiLlama data shows that ETHFI’s Total Value Locked (TVL) recently surpassed $12 billion. As of this writing, it has experienced a slight pullback to $11.14 billion.
This TVL indicates that ETHFI is attracting deep liquidity and solidifying its place among the top DeFi protocols.
The higher the TVL, the more secure and capital-efficient the platform becomes, which can, in turn, attract even more users, institutions, and partnerships.
In the long term, this creates a reinforcing cycle: as TVL grows, utility and demand for the token rise, potentially driving the ETHFI price higher.
If ETHFI continues this way, it could establish itself as one of the dominant players in the liquid staking and stablecoin space.

But it doesn’t stop there. Dune Analytics data shows ETHFI has seen a 600% surge in membership signups for its ether.fi Cash product.
Ether.fi Cash functions as a crypto-native Visa card, allowing users to borrow against their crypto assets, including ETHFI, and spend seamlessly.
If this growth trend continues, it could validate Hayes’ prediction of rising stablecoin adoption. In turn, that momentum may positively impact ETHFI’s price in the long run.

For Ethena, on-chain data shows that its TVL has surged to a new all-time high of $12.76 billion.
This milestone signifies the protocol’s surging growth and adoption, as more users lock value into its ecosystem.
A rising TVL not only boosts liquidity and stability for Ethena’s synthetic dollar, USDe, but also strengthens long-term confidence in ENA’s utility.
If this continues, Ethena could cement its role as one of the dominant forces in the stablecoin and synthetic asset market, with clear upside potential for ENA’s price.

A deeper look shows that Ethena’s USDe has posted a notable rise in its holder retention rate.
This metric measures the percentage of addresses that continue to hold the asset across consecutive 30-day periods.
A higher retention rate signals stronger confidence and long-term commitment among holders. For instance, an 80% rate means 8 out of 10 wallets continue to hold USDe, while lower readings point to selling pressure or waning trust.
As of this writing, the retention rate has jumped to 35%. While it still seems low, it is an improvement from one month ago.

Hence, the improved retention rate highlights that users aren’t speculating — they’re sticking with the asset. This sustained commitment could provide a solid foundation for USDe’s stability and ENA’s long-term price growth.
In conclusion, it’s worth examining where ETHFI and ENA currently stand. As of this writing, ENA trades at $0.17, up 141% over the past 90 days.
Meanwhile, ETHFI sits at $1.13, roughly the same level it held during that period.
Looking at market caps, ETHFI is valued slightly above $500 million. When compared against its TVL, this suggests the token remains undervalued, lending some weight to Arthur Hayes’ prediction of further upside.
Still, a 34x multiple may be overly ambitious. ENA’s market cap is above $4 billion.
Like ETHFI, it also appears undervalued relative to its TVL. However, Hayes’ bold call for a 51x gain by 2028 may be a stretch. Even so, the fundamentals indicate ETHFI and ENA has more room to run in the years ahead.