At AI Week Dubai and later at Token2049, I noticed a change in focus around the blockchain and Web3 conversation. The hype about speculative tokens had quieted.
In its place was a focus on something more tangible: real-world utility. This shift is both refreshing and necessary.
As someone who has spent years working at the intersection of digital infrastructure and economic inclusion, I’ve always believed that Web3 will only gain traction if it competes head-on with existing systems.
If a decentralized tool isn’t faster, cheaper, or easier to use than the alternative, adoption will stall. Fortunately, we’re now seeing builders ask the right questions, and users respond.
New technologies achieve mass adoption when they lower costs, deliver equal or better results faster, and make life noticeably easier. This holds true for Web3.
It’s not enough to be decentralized. But in 2025, we’re seeing decentralized applications finally begin to meet that bar.
At Token2049, the most meaningful conversations were about projects that hide complexity and foreground value.
Wallets with human-readable addresses, tokenless onboarding flows, and tools designed for non-crypto natives are growing fast. This user-first approach marks a shift from ideology to utility.
People don’t use a product because it’s decentralized; they use it because it works reliably, affordably, and with minimal friction.
Beyond usability, Web3 also opens doors that Web2 never could. Take finance, for instance. Traditional investing platforms are often closed off to anyone without a bank account, a minimum income, or residence in a G7 country.
Decentralized finance (DeFi) flips that model. With an internet connection and a smartphone, users anywhere in the world can access tokenized assets , from real estate to treasuries.
In volatile markets, stablecoins offer lifelines. In emerging economies, DeFi enables savings, loans, and remittances that were previously out of reach.
Then there’s identity. With decentralized IDs (DIDs), users can own and manage their personal data without relying on large corporate platforms.
Instead of giving up your entire identity to sign up for a service, you can share only the necessary data, verified cryptographically and under your control.
This approach reduces the risk of breaches, eliminates data silos, and offers a meaningful shift in power back to individuals.
In the energy sector, decentralized physical infrastructure networks (DePINs) are emerging as a compelling use case. These systems allow individuals to install infrastructure such as solar panels or smart meters and contribute directly to the grid.
In return, they earn tokenized rewards. This model boosts local energy resilience, reduces dependence on central utilities, and incentivizes clean power generation.
This was a growing conversation at AI Week Dubai, with enormous relevance for regions with unreliable grids.
Governance, too, is evolving. With blockchain-based voting and budget transparency, public and private organizations alike can foster greater trust.
When decisions are made on-chain and recorded immutably, the opportunity for manipulation drops and accountability increases, it’s not a cure-all, but it does shine light into previously opaque processes.
Smart contracts further illustrate the potential for performance automation.
Whether triggering insurance payouts after a weather event or releasing payments as goods arrive in a supply chain, smart contracts reduce delays, eliminate manual errors, and increase trust between parties.
The common thread in all these examples is utility. The projects that will succeed are those that quietly outperform the traditional system without expecting the user to learn new jargon or navigate unfamiliar tech.
That’s why design matters. When the tech fades into the background and value is clear from the first interaction, adoption accelerates.
Access, usability, and meaningful application must come before buzzwords.
We’ve seen firsthand how powerful decentralized tools can be when deployed thoughtfully, especially across the Global South, where infrastructure gaps present both challenges and opportunities.
As we pursue scale, we must also stay true to the founding ideals of Web3 – privacy, fairness, and transparency.
We have a responsibility to design systems that protect user data, remain accessible to all, and avoid replicating the centralized power structures we set out to disrupt.
This includes acknowledging risks, like misinformation generated by AI models, or exclusionary token economics, and designing around them.
The lessons from the AI community, particularly around ethical deployment and human oversight, are highly relevant for Web3 too. Web3 is at a turning point.
The speculative frenzy may be fading, but in its place is something far more valuable: credibility. Real-world utility is the proving ground, and we’re finally seeing projects step up to that challenge.
If Web3 applications want mainstream adoption, they must earn it by delivering solutions that match or beat traditional technologies on cost, speed, and ease of use.
No one will embrace a new decentralized app that is slower, clunkier, or pricier than the status quo – at least not without a compelling benefit in return.
The question now is not whether the world needs decentralization, it’s whether decentralized solutions can meet the world’s needs. If we can keep usability, accessibility, and ethics at the forefront, then yes, Web3 can deliver on its promise.