eToro Rolls Out Recurring Buy Option for Stocks, ETFs and Crypto Across Key Markets

Key Takeaways

• eToro has launched a new recurring purchase feature in the U.K., Europe and the UAE.
• Eligible platform users can now set up automated recurring purchases of stocks, ETFs and cryptocurrencies.
• Recurring purchases are a useful tool for investors looking to iron out market volatility and maintain steady asset accumulation.

The investment platform eToro has introduced an automated recurring purchase feature across the U.K., Europe, and UAE markets.

As part of eToro’s push to equip retail investors with tools to manage their portfolios, the new tool lets users schedule automated purchases of stocks, exchange-traded funds (ETFs) and cryptocurrencies at predetermined intervals.

The Rise of Recurring Investments

For long-term investors, making smaller purchases at daily or weekly intervals allows them to ride the overall market trajectory while limiting the impact of intraday price swings.

Many crypto exchanges have introduced the feature to help investors accumulate Bitcoin and other cryptocurrencies, which can be subject to high volatility.

Multi-asset platforms, including Robinhood, also support recurring investment options.

Advantages of Recurring Purchases

Recurring purchases offer several key advantages, especially for retail investors who lack the expertise to time the market.

In a survey of retail investors across 12 countries, eToro found that the most common reasons people use recurring investments are to invest consistently with what they can afford (45%); to make it easier and save time (41%); to remove the worry of market timing (29%); and to pursue a strategy of dollar-cost averaging (25%).

“The launch of recurring investments is the latest example of eToro’s commitment to expanding its long-term investing offering,” eToro Chief Solutions Officer Tuval Chomut noted in a press release.

“The feature is designed to help investors reduce the impact of volatility by maintaining a consistent investment strategy, regardless of market fluctuations,” he added.

eToro IPO Beats Expectations

eToro’s latest product offering comes the week after the firm made its Nasdaq debut on May 14.

The firm originally planned to raise $500 million in its initial public offering (IPO). But strong demand led it to increase the number of shares and the price per share to raise a total of $620 million at a $4.26 billion valuation.

Upon listing, the firm’s valuation surged after its shares climbed 34% on their first day of trading.