Key Takeaways
- Besides BTC and ETH, companies are investing in a range of alternative crypto assets.
- Some of the most popular altcoin treasury assets include HYPE, XRP, BNB and SOL.
- Companies have even incorporated memecoins into their reserves.
The rising mainstream adoption of Bitcoin, and increasingly, Ethereum treasury assets by large businesses, has been one of the biggest crypto stories of 2025.
But beyond BTC and ETH, altcoin pioneers are incorporating a more diverse range of crypto assets into their treasury strategies.
Altcoin Treasuries on the Rise
In recent weeks, a diverse array of companies have jumped into altcoin reserve assets, including big hitters like BNB, Solana, and XRP, as well as smaller-cap coins like DOG, HYPE and TRUMP.
According to research by cex.io, the most popular crypto treasury assets after Bitcoin and Ethereum are Hyperliquid, XRP, BNB and Solana.
Including ETH, the value of altcoins held by public companies has risen from $200 million at the start of 2025 to over $10.8 billion by the end of July. In the past month alone, firms have added more than $8 billion in altcoin reserves, the research found.
Even excluding ETH, interest in alternative crypto treasuries is building momentum.
Which Companies Have Invested in Alternative Crypto Treasury Assets?
Even excluding ETH, interest in alternative crypto treasuries is snowballing, with companies investing in a diverse array of crypto assets.
Sonnet BioTherapeutics
Biotechnology firm Sonnet BioTherapeutics formed a joint venture with Rorschach to establish an $888 million treasury reserve entity incorporating HYPE.
Bit Origin
Bit Origin secured a $500 million equity and debt facility to acquire Dogecoin.
MEI Pharma
MEI Pharma closed a $100 million private placement to fund Litecoin purchases.
Nature’s Miracle
Vertical farming startup Nature’s Miracle announced plans to buy up to $20 million of XRP.
Upexi
In its bid to become the leading Solana treasury company, Upexi has amassed 1.9 million SOL worth around $32 million.
Interactive Strength
In June, Fitness Technology company Interactive Strength completed the first $55 million purchase of FET tokens as part of a new crypto treasury facility that could reach $500 million.
Freight Technologies
Logistics technology company Freight Technologies exchanged equity for $5.2 million of FET Tokens.
BNB Treasury Company (10x Capital and YZi Labs)
YZi Labs (formerly Binance Ventures) has thrown its weight behind 10X Capital’s bid to list BNB Treasury Company on a major U.S. stock exchange.
Memecoin Reserves
Although at a much smaller scale, some public companies have even invested in low market cap memecoins.
For example, C2 Blockchain has amassed over 133 million DOG coins. As of Aug. 1, the Bitcoin runes were worth more than $392,000.
Meanwhile, GD Culture Group has also said that it plans to allocate a portion of its $300 million crypto treasury to TRUMP. Freight Technologies, the same company that invested in FET, has also bought $2 million worth of TRUMP, and has secured a facility to buy up to $20 million worth of the memecoin.
James Morales is CCN’s blockchain and crypto policy reporter. He has been working in the news media since 2020, writing about topics such as payments, banking and financial technology. These days, he likes to explore the latest blockchain innovations and the evolving landscape of global crypto regulation.
With an educational background in social anthropology and media studies, James uses his platform as a journalist to explore how new technologies work, why they matter and how they might shape our future.
