Last year, Telegram’s play-to-earn (P2E) titles injected Web3 gaming into the mainstream for a brief moment.
Hamster Kombat, PAWS, Catizen, Bombie and others were pulling millions of players and dollars to the messaging platform. But now, Telegram’s Web3 gaming scene is increasingly moving over to other apps and networks.
Telegram’s Web3 achievement tracking app, PAWS, had ambitions of expanding beyond the messaging app and The Open Network (TON) blockchain.
However, these ambitions went against the grain of a newly inked partnership between Telegram and TON, which would require Mini Apps to operate exclusively on TON. Therefore, it closed down its Telegram app and migrated tens of millions of users over to Solana (SOL).
Another popular game, Pixelverse, didn’t migrate entirely away from TON, like PAWS did. What it did do was integrate Solana’s MEW token into its Telegram mini-games, essentially bridging Telegram’s ecosystem to Solana assets.
Notably, the likes of Bombie and Cattea, which both exist in the Telegram-native Catizen ecosystem, have branched out into the freeware messaging app, LINE.
In addition, both have expanded into the Kaia blockchain. Unlike PAWS, Bombie and Cattea somehow continue to operate across two messaging apps and blockchain networks.
It’s this very exclusivity from Telegram’s TON partnership that drove ZKcandy, one of Web3 gaming’s most prolific upcoming mobile game developers, to forge its own layer-2 after initially eyeing integration with Telegram.
Web3 gaming superstar-turned-airdrop disappointment, Hamster Kombat, while also having its own L2 to build on, appears to remain loyal, or at least locked into the TON ecosystem.
At this point, it’s unclear if these Web3 games will be moving away from Telegram and TON in a manner akin to PAWS or adopt a hybrid approach like Pixelverse.