Donald Trump’s TruthFi Taps Crypto.com for $250M ETF Gambit, Charles Schwab To Custody

Key Takeaways

• Trump’s media company is launching a $250 million ETF product basket through its fintech arm, TruthFi.
• TruthFi has partnered with Crypto.com to roll out its investment offerings.
• Trump-affiliated firms are making aggressive moves in the crypto space.

Donald Trump’s media company is moving deeper into the financial sector, striking a deal with Crypto.com to launch a series of exchange-traded funds (ETFs) and digital asset products under its TruthFi brand.

Trump Media and Technology Group (TMTG), through its fintech subsidiary TruthFi, will introduce a range of crypto-related investment products, marking its latest expansion into the financial services sector.

Trump Media and CRO Surge

News of the partnership sent shares of TMTG soaring more than 9% immediately after the announcement.

Meanwhile, Crypto.com’s native token, Cronos (CRO), surged over 30% in the past 24 hours.

The ETFs will launch alongside a suite of TruthFi Separately Managed Accounts (SMAs), with TMTG committing up to $250 million to fund these products.

The company plans to finance this investment using its cash reserves, with Charles Schwab handling custody and oversight.

Foris Capital US LLC, a broker-dealer affiliated with Crypto.com, will offer the ETF products.

The investment vehicles will focus on digital assets and securities centered on the “Made in America” theme, spanning industries like energy and technology.

Expected to launch later this year, pending regulatory approval, these products will be available to investors across the U.S., Europe, and Asia through existing brokerage and trading platforms.

Trump’s Growing Crypto Empire

Since assuming office in January, Trump has positioned himself as an ally of the crypto industry, swiftly building an empire in the sector.

While his real estate ventures defined much of his career, his recent pivot toward digital assets has drawn significant attention.

Trump-affiliated businesses have been aggressively expanding, with several linked to his family members reaching valuations in the hundreds of millions.

One of the most prominent, World Liberty Financial—led by his sons—has generated $550 million in sales and actively invests in various decentralized finance (DeFi) tokens.

In January, TMTG launched its fintech division, TruthFi, aiming to capitalize on the crypto boom. The move signaled Trump’s broader financial ambitions, leveraging his presidency’s pro-crypto stance to fuel the business.

Despite growing concerns over potential conflicts of interest, Trump has largely avoided serious scrutiny regarding his direct involvement in the crypto space.

While some controversy arose following his memecoin launch, his financial ventures in digital assets have so far remained politically unchallenged.