Tether Ups Juventus Stake, Pursues Seat on Soccer Club’s Board

• Tether has a $149 million stake in Juventus FC, and is the club’s second-largest shareholder.
• Tether’s USDT stablecoin has a market cap of over $156 billion.
• Juventus reported a $230 million loss between 2023 and 2024.

The world’s leading stablecoin issuer, Tether (USDT), has deepened its investment in the famed Italian soccer club, Juventus FC.

Despite this, Tether remains locked out of being a key decision-maker on Juventus’ board of directors, at a time when the club is reporting massive yearly losses.

Tether Juventus

As per reports , Tether has increased its stake in Juventus FC from 10.1% to 10.7% with a fresh investment, which is now worth 128 million euros, or approximately $148.4 million.

Earlier in June 2025, Tether increased its stake in the Italian soccer club to 10.1%, officially cementing the stablecoin titan as the club’s second-largest shareholder.

The stablecoin titan remains in hot pursuit of a seat on the club’s board of directors, which Juventus has said will be postponed until after the Club World Cup. This event ends July 13, 2025.

Interestingly, these investments arrive as Juventus continues to struggle financially, having reported 199 million euros in losses ($230 million) across 2023-2024.

At the time, Tether faced resistance from the soccer industry as it was disallowed from participating in a recent $10 to $115 million funding round. Ardoino, a long-time Juventus fan, has expressed interest in investing more.

Blackballed?

The crypto industry has signed dozens of deals with pretty much every major sports franchise in the world, and soccer has the biggest audience of them all.

Major crypto exchanges, such as Binance, Crypto.com, Coinbase, OKX, and FTX, have all sponsored major sports clubs and franchises.

The cautious approach from soccer clubs, especially in letting a firm join the board of directors, may stem from the numerous controversies and collapses within crypto.

The FTX collapse left the club, athletes, and others with unfilled contracts.

Therefore, Tether’s ongoing transparency / proof-of-reserves concerns may give partners a fair reason to move cautiously with any major crypto partnerships, especially if they seek to become key decision-makers for the club.