Key Takeaways
After months of silence, Pump.fun has returned with a presale that’s stirring up more controversy than celebration.
The Solana-based memecoin launchpad, once hailed as a decentralized playground for degens, now finds itself in the middle of a heated debate about motives, timing, and valuations.
The company plans to launch its PUMP token via a public sale this week, but not everyone’s buying the pitch.
Since its launch, Pump.fun has enabled over 11 million tokens and generated more than $700 million in revenue.
The upcoming token, PUMP, is positioned as a utility token for both the platform and its new AMM protocol, PumpSwap.
The public sale kicks off on July 12, 2025, and will run until July 15 or until the 150 billion tokens (15% of the total supply) sell out.
Tokens are priced at $0.004 each, which implies a fully diluted valuation of $4 billion.
This follows an earlier private round that also sold 18% of the supply at the same price.
Buyers can use fiat (USD, EUR, GBP, etc.) and stablecoins like USDC, USDT, or USDG, with the sale hosted across Bybit, Kraken, KuCoin, Bitget, Gate.io, and MEXC.
But even with the infrastructure in place, the optics aren’t great.
Pump.fun’s revenue has nosedived 92% since its January peak, and daily trading activity has slowed dramatically.
From a high of over 1,100 successful token launches in one day, July saw just 69.
The presale isn’t going down smoothly.
Jocy, founder of IOSG Ventures, was among the first to publicly criticize the move.
She called it “a final exit liquidity event,” arguing that the platform’s current revenue and activity levels don’t support the lofty $4 billion valuation.
“In the current market environment where buying power is severely insufficient, such a high valuation cannot be sustained. This stands in stark contrast to the valuation support logic of Hyperliquid,” she said.
Others pointed to past comments from the Pump.fun founder, who once said, “Every pre-sale is a scam.” Naturally, those tweets have resurfaced.
Adding fuel to the fire, Pump.fun is facing a $500 million lawsuit in the U.S. over promoting unregistered securities and a warning from the U.K.’s Financial Conduct Authority (FCA).
Not to mention: According to one analysis, 98.6% of tokens launched on Pump.fun have been labeled as scams or rug pulls, further tarnishing the platform’s image.