Key Takeaways
- Metaplanet now holds 5,000 BTC, worth around $467 million, and has added 1,650 BTC in the past month.
- The firm plans to double its holdings to 10,000 BTC by the end of 2025.
- Metaplanet stock is up 1,258% over the past year, and rose another 2.6% today.
Metaplanet, the Japanese firm making headlines with its aggressive Bitcoin (BTC) strategy, is setting up shop in the U.S.
The company announced plans to open a fully owned subsidiary in Florida, part of a broader push to scale its Bitcoin holdings and establish a stronger foothold in the global crypto market.
The news arrives a week ahead of the “Bitcoin for Corporations 2025” event hosted in Orlando, Florida, by leading BTC behemoth, Strategy.
A Bitcoin Base in Florida
The new arm, Metaplanet Treasury Corp, launches with $10 million in capital and plans to scale up to $250 million.
Contrary to other reports, the firm isn’t planning to “raise” this figure. Instead, it has resolved to allocate or secure these funds internally, not through external investment.
The move will serve to accelerate its Bitcoin acquisition strategy, which has already seen the firm aggressively buy up thousands of BTCs this year.
According to Metaplanet CEO Simon Gerovich, the U.S. expansion will give the company operational coverage around the clock while planting a flag in what he describes as “a global hub where Bitcoin innovation, corporate adoption, and financial liberalization are accelerating.”
Florida, he adds, was a clear choice, citing its rapid rise as a center for corporate crypto activity and regulatory openness.
Doubling Down on Bitcoin
Metaplanet has already bought 1,650 BTC in the past month alone, pushing its total holdings to 5,000 BTC, currently worth about $467 million.
The firm has its sights set on 10,000 BTC by the end of 2025 and aims to build toward 21,000 BTC by the close of 2026.
Its bullish stance appears to be resonating with investors. Metaplanet’s stock has been up over 1,200% in the past year and has gained another 2.6% today.
All Eyes on Orlando
Metaplanet’s announcement comes just days before CEO Simon Gerovich will speak at the Bitcoin for Corporations conference in Orlando.
He’ll be joining a heavyweight lineup that includes MARA CFO Salman Khan and Semler Scientific Chair Eric Semler.
The event is expected to draw attention from institutional players eyeing Bitcoin for their balance sheets, just as Strategy did in the early days of the corporate Bitcoin movement.
Eddie is a gaming and crypto writer at CCN. Covering the often weird and wonderful world of Web3 with an adoring, but skeptical eye.
Prior to CCN, Eddie has spent the past seven years working his way through the crypto, finance, and technology industry. He began with PR and journalism with Bitcoin PR Buzz and BitcoinNews.com, eventually working his way to become a copywriter with a dozen firms, including the likes of Polkadot before returning to journalism in 2023.
Having studied Radio production and journalism at University in the UK, Eddie spent a few years making podcasts and presenting on a local London radio station as he built up his writing chops.
A lifelong skateboarder, Eddie can often be found at the skatepark or touring the streets looking for something new to try. That, or kicking back playing JRPGs on his original PSP.
