Metaplanet’s Bitcoin Pivot Made it Japan’s Hottest Stock in 2024

• With 1,762 BTC, Metaplanet is Asia’s largest public Bitcoin holder and the 15th largest in the world.
• Metaplanet is targeting 10,000 BTC by the end of 2025 and 21,000 by the end of 2026.
• It is currently rebranding one of its hotels into “The Bitcoin Hotel.”

Once a struggling hotel developer, Tokyo-based Metaplanet has undergone a dramatic transformation, emerging as Asia’s largest public Bitcoin (BTC) holder.

Its pivot to a Bitcoin-first strategy in 2024 not only rescued the firm from financial distress but also made it Japan’s fastest-growing stock.

From Struggling Hotel Chain to Bitcoin Powerhouse

After years of financial woes, Metaplanet embraced Bitcoin, putting it at the center of its business strategy in April 2024. 

Since then, its market capitalization has soared by 100x, fueled by a 3,575% stock rally. Retail investors have flocked to the firm, with its shareholder base growing by 500% over the past year to nearly 50,000.

Now, Metaplanet has set an ambitious goal: acquiring 21,000 BTC by the end of 2026, a target that could further solidify its position as a leading corporate Bitcoin holder globally.

A Record-Breaking 2024

Metaplanet’s Bitcoin strategy has paid off handsomely. The company currently holds 1,762 BTC, valued at approximately $172.3 million. Purchased at an average price of $77,793 per BTC, its holdings are already up 26.7%.

The firm’s success isn’t just reflected in its Bitcoin balance. In its 2024 earnings report, Metaplanet reported explosive financial growth, with projected sales of 3.4 billion yen (around $22.3 million) and an expected operating profit of 2.5 billion yen (around $16.4 million).

CEO Simon Gerovich has been vocal about the company’s turnaround, celebrating the removal of a “concern note” warning from its financial statements—an achievement directly attributed to its Bitcoin-first approach.

The Road to 21,000 BTC

Looking ahead, Metaplanet is doubling down on its Bitcoin strategy. It plans to amass 10,000 BTC by the end of 2025, followed by an even more aggressive push toward 21,000 BTC by 2026.

“The main factor for growth will be the full-year contribution of the Bitcoin Income business, which is expected to achieve sales of 3 billion yen. The hotel business is also expected to maintain stable performance,” Gerovich shared.

Beyond accumulating Bitcoin, the company is integrating it into its core business. In a symbolic move, Metaplanet is rebranding the Hotel Royal Oak Gotanda into “The Bitcoin Hotel,” aiming to turn it into a hub for crypto enthusiasts.