Manchester City Mint Unseen Shirts as NFTs with OKX

Key Takeaways

• Manchester City fans can own “Unseen City Shirts” available as NFTs for a limited time.
• The NFTs come in classic, rare, and ultra-rare versions.
• This NFT launch highlights the growing collaboration between OKX and Manchester City.

Okx and Manchester City, the current champions of English football, have teamed up .

They are launching a line of commemorative football shirts, available as non-fungible tokens (NFTs).

Manchester City Unveils Limited Edition NFT Shirts

These “Unseen City Shirts ” will be available for digital minting between April 22 and 25.

Known as “The Roses and The Bees,” these collectibles will feature three levels of rarity: classic, rare, and ultra-rare.

In addition to owning a digital piece of Manchester City’s legacy, fans who participate in minting these NFTs also stand a chance to win real-world rewards. These include actual Manchester City football shirts, tickets to matches, and a special experience to play on the Manchester City pitch, enhancing the appeal of the digital collectibles.

Capturing the Imagination and Passions of the Club’s Global Fans

Haider Rafique, the Chief Marketing Officer at Okx, described on this latest initiative as a high point in the ongoing collaboration between the exchange and the football club.

He said :

“As an Official partner of Manchester City since 2022, we want to capture the imagination and incite the passions of the Club’s global fans, many of whom are curious about the value that Web3 can bring to their lives. The ‘Unseen City Shirts’ campaign allows us to engage them in an authentic way that is true to Okx’s values, taking something familiar and reimagining it with the help of creativity, technology and innovation.”

Nuria Tarré, the Chief Marketing Officer of Manchester City, discussed  the football club’s strategy to use the metaverse and Web3 technologies to boost engagement with its fanbase.

She highlighted  the techology’s integration as part of the club’s broader technological strategy. Tarré also emphasized the importance of their collaboration with the cryptocurrency exchange. She went on to say that it allowed the club to “continue to deliver unique, creative, and innovative activations”.

Deepening Partnership with Training Kit Deal

In July 2022, the partnership between Okx and Manchester City took a step forward  when Okx was named the club’s official training kit partner for the 2022-23 season.

This followed an earlier agreement in June of2021, where Okx became the team’s official sleeve partner.

CCN will be speaking to OKX later this week.

About the Author

Teuta Franjkovic

Teuta is a seasoned writer and editor with more than 15 years of experience. She has expertise in covering macroeconomics and technology as well as the cryptocurrency and blockchain industries. She has worked for several publications as a journalist and editor, including Forbes, Bloomberg, CoinTelegraph, Coin Rivet, CoinSpeaker, VRWorld and Arcane Bear. Teuta began her professional career in 2005, working as a lifestyle writer at Cosmopolitan in Croatia. From there, she branched out to several other publications, covering mainly business and the economy. She then turned her attention to the world of cryptocurrency and blockchain, believing that crypto is among the most important inventions in the history of humanity. Her involvement in fintech began in 2014 and she has since lent her expertise in writing, editing and gathering information about the world of crypto, blockchain, NFTs and Web3. An all-round news hound, mentor, editor, and writer, Teuta enjoys teamwork and good communication. She holds a WSET2 diploma and has a thing for chablis, punkrock music and shoes. She also holds a double MA in Political science and Entrepreneurship.

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