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Gaming, Governance & Growth: Astar’s Maarten Henskens on Driving Real-World Web3 Adoption Through Sony’s Soneium

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Dr. Lorena Nessi
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In 2024, Sony Block Solutions Labs (SBSL), part of the Sony Group, announced Soneium, a blockchain network designed to support the company’s push into Web3. 

The project aimed to decentralize information and economic systems while addressing two core problems: Web3 tools still cater to a narrow group of users, and most real-world use cases have yet to reach mainstream adoption.

Maarten Henskens, head of Astar Network, spoke with CCN about the blockchain platform’s evolution, its role in Sony’s Ethereum Layer-2 project Soneium, and why its tokenomics model has shifted toward adaptability and fixed supply. 

As speculation continues to dominate much of the crypto market, Astar is positioning itself particularly in gaming, governance, and enterprise infrastructure.

From Polkadot to Sony: How Astar Became Japan’s Web3 Gateway

Astar launched on Polkadot in 2021. Henskens called this a defining moment that enabled cross-chain interoperability. 

He said it laid the groundwork for Astar to become a gateway for international projects entering Japan’s blockchain space.

Then he described the move into Sony’s Soneium ecosystem as a turning point. 

Henskens believes that now “Astar has positioned itself as a core contributor to Soneium Growth,” referring to the Ethereum Layer-2 developed by SBSL.

No More Pump-and-Dump: Astar Pushes Sustainable Tokenomics in Web3

Despite the industry thriving within communities, Henskens criticized its dependence on short-term hype.

“The crypto industry has leaned too heavily on speculative models, such as pump-and-dump tokens or high-yield promises, which often collapse under scrutiny,” he said.

He believes projects should focus on linking rewards to usage. 

“Projects that focus on real-world use cases will outlast those chasing short-term speculation,” he added.

Token emissions are based on staking, interaction with decentralized applications (dApps), and transaction volume. This means the system rewards people actively using the blockchain, encouraging meaningful engagement rather than passive speculation. 

The network’s emissions model aims to lower inflation and stabilize rewards. 

Henskens said ASTR staking returns are now designed to match real activity, with annual inflation dropping from 4.86% to 4.32%.

“This shift to a fixed supply is more than a tokenomics update; it’s a statement of intent,” said Henskens. 

“By cutting emissions by 35% in two years, maintaining a competitive 11–14% APR for native staking, and introducing a 50% fee burn, we’re creating real deflationary pressure and moving toward a self-sustaining security model,” he said.

Fee burning helps control inflation by reducing the number of tokens in the system and can support long-term value. It’s like a company buying back and shredding its own stock to make each remaining share more valuable.

Decentralized, but Designed: Astar’s Governance Model Prioritizes Engagement Over Influence

Additionally, Henskens expects more nuanced forms of decentralized governance. 

He mentioned quadratic voting and delegated decision-making as tools that could help projects balance participation with efficiency.

Quadratic voting is a system where users can vote more than once on the same proposal, but each extra vote costs more than the last. The cost follows a square rule: 1 vote costs 1 token, 2 votes cost 4, 3 votes cost 9, and so on. 

The idea is to let people show how strongly they feel about an issue without giving all the power to the richest voters. It rewards strong opinions but makes it expensive to dominate. This helps reflect the group’s values, not just what a few people want.

In delegated decision-making, users can let trusted members vote on their behalf.

For Henskens, the path forward is rooted in community alignment. He advised other networks to do three important things: 

  • Design “tokenomics that incentivize long-term engagement”. 
  • Use mechanisms like fee burning to keep supply in check. 
  • “Empower communities through decentralized governance”, framing it as a way to keep decision-making tied to user needs.

How Astar Is Building an Economic Engine for Blockchain Games

Astar sees blockchain gaming as a use case that fits well with low-cost, high-speed environments. Within Soneium, ASTR aims to support in-game payments and player rewards.

For this reason, Henskens said that 15% of the 1 billion Astar Contribution Score (ACS) pool has been set aside to incentivize game development. 

For example, he said, “a game could use ASTR as a payment solution for in-game activities and reward players with ASTR for completing quests.” This structure creates what he called an “economic flywheel” of usage, staking, and circulation.

Astar Eyes Asia and Beyond: Phase 2 Signals Major Leap in Global Web3 Strategy

Over the next five years, Astar plans to establish itself as a blockchain backbone across Asia, with payments, entertainment, and intellectual property projects.

“The ASTR token will expand its role beyond Soneium,” Henskens said. 

Japan’s leading blockchain platform has proposed a deflationary cap of 10.5 billion tokens while expanding its role in Sony’s Layer 2 ecosystem. Inflationary emissions will be gradually phased out by 2028.

Henskens added that ASTR will operate across Ethereum and Polkadot, with Astar aiming to bridge the two ecosystems.

Henskens finalized by emphasizing their hopes for the future. 

“Our biggest leap is still ahead. Astar Evolution Phase 2 will be our most significant announcement to date, marking one of the biggest enterprise collaborations in blockchain history and firmly positioning Astar as a top-tier project in the global web3 Landscape”, he concluded. 

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Dr. Lorena Nessi is an award-winning journalist and media technology expert with experience in digital communication, journalism, and blockchain research. Based in Oxfordshire, UK, she combines academic insight with hands-on media practice. Academic credentials: PhD in Communication, Sociology, and Digital Cultures; MA in Globalization, Identity, and Technology. Teaching experience: Lecturer at Fairleigh Dickinson University, Nottingham Trent University, and the University of Oxford. Journalism background: Former producer for the BBC in London, with additional experience creating TV content in Mexico and Japan. Research focus: Digital cultures, social media, technology, capitalism, and the societal impact of blockchain innovation. Publications: Extensive writing on digital media and emerging tech, featured in academic and media platforms. Web3 expertise: Covers how blockchain technologies influence culture, economics, and decentralized systems. Outside work, Lorena enjoys reading science fiction, playing strategic board games, traveling, and chasing adventures that get her heart racing. A perfect day ends with a relaxing spa and a good family meal.
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