Electronic Arts is renaming its subscription services, EA Access and Origin Access, to mimick Xbox and its Game Pass offering.
Electronic Arts is renaming its subscription services, EA Access and Origin Access, to the EA Play branding. Origin Access Premier will be called EA Play Pro.
Fortunately for subscribers, features are staying more or less the same. The unanimous name change is for streamlining’s sake. If anything, the company is offering more features like challenges and monthly drops to entice additional players.
Sounds pretty similar to Xbox’s recent Game Pass change, no?
EA’s overhaul is based entirely on Microsoft dropping the “Xbox” in Game Pass.
Both Game Pass and Game Pass for PC have monthly challenges, discounts, and games themselves. They also offer in-game bonuses like extra currency and skins for MMOs and even free months to Spotify or Postmates.
Day one releases for games like Star Wars Squadrons and Star Wars Jedi: Fallen Order mimick the “launch on Game Pass” model as well.
With Game Pass being Xbox’s main entry point for next-gen onward, just how far will EA go to copy this model? Will they partner with other brands or stick to their franchises?
On that note, other gaming companies might follow this lead. Maybe we’ll see Ubisoft launch Far Cry 6 on its monthly subscription platform, UPLAY+.
Gamers are certainly wary of microtransactions and similar money-grubbing profit methods. Subscription models offer alternative funding routes that genuinely benefit the player. $15 a month for games and perks is much more appealing than $10 for a weapon skin.
With EA catering more to the player, they might be the business to copy as we move into next-gen.
Video: More Insight on Subscription Services
Of course, these companies must strike a balance. Subscriptions might be cheap now, but who knows how high prices rise as game production becomes more expensive? Next-gen already sees the jump to $70 video games. Subscription models, Game Pass included, are sure to follow.