Crowdholding and the Crowdsourcing Market

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In the march 2017 Crowdsourcing Service Providers Market Research Report published by IBISWORLD, IBISWORLD found that,” Since its emergence in the early 2000s, the Crowdsourcing Service Providers industry has experienced explosive growth...The Crowdsourcing Service Providers industry is projected to continue to expand over the five years to 2022, albeit at a slower rate than the previous five years. Crowdsourcing platforms will mature, resulting in more stable, slower growth.”

The Global Insights from Regional Alternative Finance Studies Report from University of Cambridge Judge Business School estimates that the market cap. for the alternative investments market exceeded $30.7 billion in funding in 2015. Furthermore, in 2015 the Cambridge Centre for Alternative Finance (University of Cambridge) estimated that Online channels of finance had a market cap of over $145 billion in 2015.

Crowdholding has tapped into both the crowdsourcing and alternative finance market by creating a platform where businesses pay consumers in YUP token to give their insights on a matter related to a stage in the businesses development. Because businesses are using consumer insights to co-ocreate their companies, this will ensure that a business is more likely to succeed in their market due to the substantial amount of customer feedback.  Once a business receives a sufficient amount of crowd support, Crowdholding will allow that business to launch an ICO.


Crowdholding is an online platform that runs a crowdsourcing model. Businesses pay users who provide insights to their tasks in YUP tokens,  Users then use these YUP tokens to invest in businesses or to purchase goods & services on the Crowdholding platform. Because it is in the best interest of both the Businesses and the users on the Crowdholding platform to receive YUP token, there will always be a demand for the token.

Target Market:

Crowdholding’s target customer base is the small fintech and blockchain businesses with 2-25 employees and up to $500k investment capital. The ideal user on the Crowdholding platform is a 18-34 year old that is proficient in english, looking to apply their insight as a consumer to businesses in return for revenue.

First, Crowdholding will focus on servicing payment, analytics, e-money, p2p, and trading fintech companies; after successfully servicing that market, crowdholding will then service e-commerce startups, and after successfully servicing e-commerce startups, Crowdholding will service all companies looking for capital and support.


Crowdholding launched their beta in March 2017. This gave Crowdholding the opportunity to test and study their self-supporting model that revolved around the Yupie token. In the beta period, over 2000 users signed up to use the Crowdholding platform. Statistics showed that users came back to the Crowdholding website at least 8 times per month and spent over 3 minutes on the website during each visit.  The Beta included businesses in the, Online Gaming, Dating application, Apparel, and Music industries just to name a few of the many industries on the Crowdholding platform.

The Three (3) Step Plan

Step one (1): Launch in February 2018. Ten (10) startups will receive 5% of total YUP (31,550,000 YUPIE tokens.)  issued to use for bounty campaigns  (31,550,000 / 10 = 3155000  YUPIE tokens= 3155 ether per business). The 3155000 YUPIE tokens per business can be thought of as a gift given to the company by Crowdholding. The gifted tokens will be used by startups to promote and accelerate their business. Throughout step one (1) , businesses can join the platform with their projects by buying the YUPIE token directly from the market.

Businesses will use their YUPIE tokens to post tasks and pay users in YUP for providing insights to the tasks. The users will then use that YUP to invest in businesses or purchase goods and services, eventually, YUP will be able to be exchanged for other currencies.       

CrowdHolding takes 10% of all commissions awarded for work. This means that 10% of the total valuation of YUP on a business task goes back to the Crowdholding; A 5% fee is returned to Crowdholding when a user invests in ICO’s.

Step two (2):  Launch of the Decentralized Open Innovation (DOI)

The Decentralized Open Innovation (DOI) platform acts as an intermediary between businesses and the public. Each month companies will solve business challenges on the Crowdholding platform and attach a % of revenue (paid in YUPIE tokens) as a reward for contributing a solution to the business challenge. Co-creators will share insights to enhance the products & services and get awarded with YUPIES, which in essence represent future revenue. The value of the insights are judged by the public via a vote system. The voting-system provides a filter that makes it easier for a project creator to find a good insight. But ultimately, the project creator can choose to use--or ignore--crowd insights as they see fit.

At the end of a financial period, a part of the distributable profit is transferred to an Ethereum (ETH) wallet containing a Smart Contract. The ETH is then redistributed proportionately to all holders of YUPIE tokens according to the smart contract condition--think of it like a royalty being paid out.

  • Afterward, Crowdholding will open The Distributed Online Funding (DOF) platform. The DOF platform will allow Businesses to raise capital via a token crowdsale. But before a company is given permission to host an ICO,  first, a company must create a community around the brand and verify whether there is concept and the crowd evaluates it.

When a business goes through this coaching stage (receiving crowd insight) and gets the final feedback from the community, then, a businesses will be allowed to launch their ICO.After the business launches their ICO, they will continue to receive active management support from the Crowdholding team.

Step three (3): Continue to expand the Crowdholding platform throughout 2018. Crowdholding estimates that 3700 businesses will launch an ICO with on their platform by mid-2021.

Token Distribution

Token Allocation:

Capital raised from the ICO will be utilized for Crowdholding operations, marketing & PR, legal & IT development costs, and other expenses including paying for ITA infrastructure, rent, patents, and trademarks.

Marketing and Sales Result:

Presale Information:

On Sunday, September 17th, thirty-two (32) days after launching their pre-sale, Crowdholding ended their pre-ICO. Crowdholding raised 514 Ethereum tokens--314 ether more than their target of 200.  At a rate of $300/ETH Crowdholding raised around $154,200.

ICO information:  

Crowdholding will be hosting their ICO on November 1st, 2017

YUPIE tokens are not classified as securities because ownership in YUPIES does not provide any ownership or related rights in a company.

YUPIE tokens have not been registered under the United States securities act of 1933 and may not be offered or sold in the United States or to or for the benefit of any united states persons unless they are so registered or an exemption from the registration requirements of the Securities Act is available. rates the Crowdholding ICO at medium risk.


Last modified (UTC): September 12, 2019 10:09 AM

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