AMD ASUS Gaming Partnership Will Focus On ‘Immersive’ Experiences — Dell Says Every PC Will Be AI-Driven by 2028

• AMD and ASUS are deepening their collaboration to develop gaming devices that further integrate artificial intelligence.
• Dell has predicted that nearly all future PCs will be able to run AI tasks without the need for the cloud.
• The rise of AI PCs could be transformative for the gaming industry.

A senior executive of semiconductor leader Advanced Micro Devices (AMD) has claimed the company’s partnership with tech giant ASUS will “push the boundaries” of gaming technology, as the industry increasingly shifts toward AI integration.

The development comes as a senior Dell executive predicted a future where nearly every PC will feature AI capabilities by 2028.

With leading tech companies investing heavily in AI features and hardware, the line between gaming machines and powerful AI tools is starting to blur.

AMD and ASUS

On Wednesday, April 9, Jack Huynh, Senior Vice President at AMD, reinforced that AMD’s collaboration with ASUS was to redefine gaming experiences with AI.

In a post on X, Huynh said the innovations “we’re working on will continue to push the boundaries of what’s possible.”

The two companies are leveraging AMD’s AI technology to build gaming devices that operate faster, smarter, and more efficiently.

The ASUS ROG Flow Z13, released in 2025 and powered by a high-end AMD chip, is a 2-in-1 gaming device that combines the portability of a tablet with the power of a high-performance laptop.

It features a detachable keyboard, allowing users to switch between tablet and laptop modes for gaming and productivity.

Beyond being a versatile gaming machine, the executive claimed the device can also run advanced deep learning models.

“Not only does it deliver an immersive gaming experience, but it also serves as a powerful PC capable of running 70-billion-parameter deep learning AI models locally,” he wrote.

The Era of the AI PC

With AI becoming increasingly integral to modern computing, the PC industry is racing to develop AI-optimized hardware capable of executing complex tasks directly on the device.

Indrajit Belgundi, Senior Director and General Manager of the Client Solutions Group at Dell Technologies India, told PTI that by 2028, nearly 98% of all PCs will include AI capabilities.

“By 2028, almost 98 percent of all PCs will be AI PCs, equipped with new neural processing units that can handle AI tasks directly on the device,” Belgundi said.

“It will take productivity, creativity, and collaboration to new levels during the workday. It’s going to be huge,” he added.

Gaming on AI-Integrated Hardware

Major tech players, including AMD, Intel, Microsoft, and Qualcomm, are aggressively developing AI-specific hardware.

Chinese companies such as Lenovo and Honor are also pivoting toward AI-focused PC development.

Running AI tasks locally—as opposed to relying on the cloud—offers numerous advantages, including faster performance and enhanced data privacy.

For gamers, this could translate into smoother gameplay, better frame rates, and longer battery life as systems learn and adapt to user behavior in real time.

AI is also increasingly being used by developers to implement real-time voice modulation and character reactions into games.

As AI capabilities become standard in PCs, developers will likely start building deeper AI-powered features directly into their games.