Maker to Sky, and Maybe Maker Again? Rune Christensen Mulls Another Rebrand

Key Takeaways

• Sky is considering another rebrand. 
• Founder Rune Christensen wants to revert to the Maker brand.
• Christensen admitted that the Sky rebrand has contributed to the confusion.

Rune Christensen, the founder of Maker, is considering reverting to the Maker brand just months after the company rebranded to Sky.

SKY’s Brand Identity Crisis

The decision to recenter on the Maker brand is a direct response to community feedback, which has highlighted the growing confusion surrounding the dual Sky/Maker roles and the utility of the SKY token.

In a recent X post , Christensen acknowledged that the Sky rebrand has contributed to the confusion, stating that “it is also more clear than ever how much the DeFi community loves and trusts the Maker brand.”

He noted that the community remains deeply affiliated with the original brand name, which embodies stability, security, and DeFi scalability.

A Proposal To Restore the Maker Brand

Christensen has proposed a multi-option proposal to restore the Maker brand while preserving the Sky ecosystem. He has put forward three options for rebranding:

• Maintaining the Sky branding, banking on the recent success of USDS post-launch.
• Reinstating Maker as the core brand, with MKR as the sole governance token of the DAO.
• Revamping the Maker brand with a refreshed identity that aligns better with USDS and the StarDAOs.

The community can provide feedback on the proposal starting Oct. 25, followed by a vote on Oct. 28. If approved, the multiple-choice poll will proceed on Nov. 4.

The Changes So Far

Maker has undergone several changes in recent months.

The company’s rebranding to Sky aimed to revamp and improve user experience with a new website and app.

However, the rebrand has resulted in more confusion than clarity.

As part of the rebrand, Sky introduced two new tokens: SKY, a governance token, and USDS, a stablecoin dubbed Sky Dollar.

While Christensen hailed the launch of USDS as a success, with over one billion tokens in circulation within two weeks, the rebrand itself has been met with skepticism.

The price of the native token MKR has also taken a significant hit since the rebrand, sparking concerns about the project’s future.

The community’s response to the proposed rebranding will be closely watched as Maker navigates this critical phase in its development.