CZ Slams ‘Broken’ Binance Listing Process After Experimental Memecoin Lands Unexpectedly

Key Takeaways

• CZ criticized Binance’s “broken” listing process after a test token from one of his videos was listed on the exchange.
• His attempt to clarify the situation only made the memecoin more viral.
• The ongoing meme frenzy has led to thousands of new tokens being created daily with little to no effort.

Changpeng Zhao (CZ), the former CEO of Binance, has publicly criticized the exchange’s listing process after a test token from one of his tutorial videos ended up being listed on Binance.

The incident underscores the chaotic nature of the current memecoin frenzy, where tokens are created out of thin air and gain traction within hours.

While meme culture has always played a role in crypto, the sheer speed at which a test token transformed into a full-fledged trading asset—even catching CZ off-guard—has raised serious concerns about Binance’s vetting process.

Did Binance’s Listing Process Fail?

It all started when CZ used a test token in a tutorial video, which was meant solely as an instructional example. But the moment the video went public, opportunistic traders launched a memecoin using the same name.

As CZ rushed to clarify that the token was not affiliated with him, the opposite happened—it went even more viral. Within hours, Binance itself announced the listing of the token, a move that left CZ questioning the very integrity of the exchange’s listing process.

“I posted to clarify that TST was NOT endorsed by me/us. It was just a test token used in a video tutorial. But every clarification post made it more viral for whatever reason,” CZ wrote on X.

Even more troubling, CZ noted that Binance’s listing strategy may be fueling speculative trading:

“I think the Binance listing process is a bit broken. They announce, then list 4 hours later. The notice period is necessary, but in those 4 hours, the token prices go high on DEXes, and then people sell on CEX.”

The rapid listing cycle has led to concerns that traders are exploiting the hype generated in the pre-listing window, artificially inflating prices before dumping their holdings on centralized exchanges.

The Memecoin Frenzy Is Breaking the Market

The latest memecoin craze has fundamentally altered how crypto exchanges operate. Previously, securing a Binance listing was a rigorous, months-long process requiring extensive due diligence.

Even memecoins, if they were to be listed, needed to prove their longevity and reach multi-billion-dollar valuations.

However, in 2024-25, Binance and other major exchanges have started listing memecoins that are barely weeks—or even days—old. Exchanges argue that they are simply responding to trader demand, but the controversy surrounding TST has exposed flaws in the process.

The bigger issue is that creating a memecoin has never been easier. Platforms like Pump.fun allow anyone to launch a token in seconds with just a few clicks. This has led to thousands of new tokens being created daily, often with no real value beyond speculation.

The question now is whether exchanges like Binance will tighten their listing criteria—or if the memecoin frenzy will continue to spiral out of control.