Key Takeaways
Coinbase has announced the termination of its popular USDC rewards program for users in the European Economic Area (EEA), citing compliance challenges with the Markets in Crypto-Assets (MiCA) framework.
The program, which offered competitive yields on USDC holdings, will officially end on Dec. 1.
In an email to customers, Coinbase outlined the timeline for the program’s closure, confirming that USDC holders will continue to receive rewards through Nov. 30, with the final payout scheduled for early December.
The termination of the USDC rewards program will affect consumers across the EEA, which includes all 27 EU member states as well as Iceland, Norway, and Liechtenstein.
The program, known for its global reach and accessibility in over 100 jurisdictions, allowed users to earn daily dividends on their USDC holdings.
With annual percentage yields (APY) typically ranging from 4% to 5% , the program was a popular choice for crypto users seeking a low-risk return on their stablecoin investments.
Rewards accrued automatically and were distributed within a set timeframe, making it an attractive option for passive income.
The decision is tied to the stringent requirements imposed by MiCA, which was introduced in June 2023 as a comprehensive regulatory framework for cryptocurrencies in the EU.
While most of its provisions will take effect by mid-2024, e-mony token issuers like Coinbase have until December to fully comply.
MiCA requires issuers of e-money tokens, such as USDC, to be licensed as credit or electronic money institutions.
This entails meeting rigorous prudential standards, undergoing detailed management and shareholder reviews, and adhering to strict reserve requirements.
One of the most challenging aspects of MiCA is the mandate for issuers to maintain reserves equivalent to the total circulation of their tokens. These reserves must be:
These requirements place significant strain on crypto yield programs, which rely on flexibility and efficiency in managing reserves.
Coinbase’s move signals a growing trend as crypto platforms adapt to MiCA’s regulatory landscape.
The strict reserve and compliance mandates could spell the end of similar yield programs offered by other exchanges operating within the EEA.
For Coinbase, the end of the USDC rewards program represents a strategic shift as the exchange navigates the complexities of global crypto regulation.
While users outside the EEA may continue to benefit from similar programs, those within the EU will face fewer options for earning passive income on their digital assets.