Andy Murray’s been participating in Wimbledon for the past 18 years. The two-time grand slam champion collaborated with Wimbledon to create his new NFT collection. The art was created by digital artist Refik Anadol. The NFT project is on the Ethereum blockchain and will go for $147 per image.
This NFT project is beyond a simple visual design. The project titled “The Exposition” uses years of data on Murray’s performance during Wimbledon, including his Grand Slam victories.
“The Exposition” celebrates 18 years of Andy Murray’s excellence in the historic Wimbledon competitions. Artist Refic Anadol uses the player’s history, along with victories to create designs that represent “drama, the rivalries, and the Championship victories” throughout the Tennis champion’s career.
“The project will then evolve organically, with live data collection during this year’s Championships. This opening piece will unlock future opportunities within the story, with further artwork collaborations being explored between Andy Murray, Wimbledon, and Refik Anadol for the coming months,” – reads the project’s landing page .
Holders of the Open Edition will also “have the exclusive right to buy a physical print edition of the artwork, produced by partners Avant Arte – an example of how this innovative project strives to blend the digital and physical worlds.”
The Exposition’s page describes Refik Anadol as a “Renowned media artist, director and pioneer in the aesthetics of machine intelligence, Refik Anadol will act as advisor for the inaugural collection, and collaborate on the next phases of the project. He is the Director of Refik Anadol Studio in Los Angeles and Lecturer in UCLA’s Department of Design Media Arts. Anadol’s work locates creativity at the intersection of humans and machines.
Taking the data that surrounds us as primary material, and the neural network of a computerized mind as a collaborator, Anadol offers us radical visualizations of our digitized memories and expands the possibilities of interdisciplinary arts.”
Athletes and other celebrities have been banking on their fame to sell NFT art to their biggest fans. Whether it’s boxing champion Mike Tyson selling an NFT piece for twelve Ethereum tokens , or former president Donald Trump releasing a new NFT collection before the upcoming presidential elections.
It’s now Murray’s turn. The tennis champion is immortalizing his legacy by collaborating with the biggest tennis championship organization in the world, Wimbledon.
“The project is curated and produced by web3 consultancy FAN3, and this piece provides an accessible entry point to the unique collaboration.”
It has also been confirmed that Murray intends on releasing more NFTs in the future, in collaboration with the same partners.